Part of Reliance group
Campa
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Campa’s BCCI associate partnership through March 2028 gives the beverage brand a high-frequency national platform to build salience and retail pull around India home-cricket seasons.Reported: Campa joins BCCI’s India home-cricket sponsor roster through March 2028. Campa, alongside SBI Life and ChatGPT, has signed on as a BCCI associate partner for two India home-cricket seasons beginning with the West Indies series in September 2026.Watch:
- Reported: Campa’s 7-8% share shows that value pricing, richer trade margins and Reliance Retail distribution can rapidly win shelf space and consumer trials in a concentrated category.Reported: Reliance Consumer Products’ Campa is expanding through aggressive pricing, higher trade margins and Reliance Retail distribution. Campa gains 7-8% share in India’s fizzy-drinks market, tightening pressure on Pepsi.Watch:
Background
From 7 stories, the newest dated 6 Oct 2026. Summary written 11 Oct 2026.
Campa is a beverage brand sold by Reliance Consumer Products, the FMCG arm of Reliance Industries.[1] source: ET Retail[2] source: Fortune India
Show 3 more paragraphs and 7 sources
It was founded more than 50 years ago, acquired in 2022 and revived in 2023.[2] source: Fortune India One report estimates Campa at 7-8% of India's carbonated beverages market, against Coca-Cola at 40-42% and PepsiCo at 28-30%.[3] source: NDTV Profit The Hindu BusinessLine reported Campa gross sales of ₹4,700 crore in FY26.[4] source: The Hindu BusinessLine
In October 2026, the Delhi High Court stayed FSSAI's June 30 order barring Reliance from selling Campa beverages as "energy drinks", granting interim relief.[5] source: ET Small Business Reliance holds 168 million cans and 120 million bottles of labelled stock, and the next hearing is on November 5.[5] source: ET Small Business In September 2026, Campa, SBI Life and ChatGPT became BCCI associate partners for India home cricket through March 2028.[6] source: NDTV Profit Their combined sponsorship value exceeds Rs 130 crore, up 44% from the prior cycle.[6] source: NDTV Profit In September 2026, Reliance Consumer Products entered ice cream with ₹10 Bombay Creamery packs, using Campa-style pricing.[4] source: The Hindu BusinessLine In August 2026, a Worldpanel ranking cited Campa's penetration gains.[7] source: Financial Express
Campa entered the UAE through a partnership with Agthia Group, with Campa Cola, Campa Lemon, Campa Orange and Cola Zero, first launched in February 2025.[2] source: Fortune India
Sources
Questions about Campa
Who owns Campa?
Campa is a beverage brand of Reliance Consumer Products, the FMCG arm of Reliance Industries, which acquired the brand in 2022 and revived it in 2023.[1] source: ET Retail[2] source: Fortune India
What is Campa's current strategy in India?
Campa entered the UAE with Agthia Group, first launched in February 2025.[2] source: Fortune India In September 2026 it became a BCCI associate partner for India home cricket through March 2028.[6] source: NDTV Profit In October 2026 it won a Delhi High Court stay on the FSSAI "energy drink" label ban.[5] source: ET Small Business
Who are Campa's main competitors?
In India's carbonated beverages market, Campa has an estimated 7-8% share, against Coca-Cola at an estimated 40-42% and PepsiCo at an estimated 28-30%.[3] source: NDTV Profit
Stories that mention Campa
5 stories
Campa is named in these stories but is not their subject.
- Delhi HC pauses FSSAI ban on 'energy drink' label for PepsiCo, Monster and Reliance Consumer Products
- Lahori Zeera taps co-bottling to scale Aamras, targets GCC entry
- Coca-Cola India plans local launch of caffeine-free Coke Zero Sugar
- Reliance Retail Q1 profit falls 14% as digital bets squeeze margins
- FSSAI notices Red Bull, PepsiCo, Campa, Monster over 'energy drink' claims