Part of Tata group
CaratLane
CaratLane is expanding, with FY26 revenue of ₹4,702 crore (Mint, 7 Sept) and over 400 stores (ET BrandEquity, 9 Oct), and a push into Australia after the US (ET Retail, 15 Sept). Gold near ₹1.47 lakh per 10 grams has shoppers favouring lightweight pieces and old-gold exchange (ET Small Business, 10 Oct).
What it means Rival jewellers face a Tata-backed chain adding 50 stores this fiscal and moving into ₹1 lakh-₹2 lakh ranges.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 4 stories, the newest dated 9 Oct 2026. Summary written 10 Oct 2026. Newer developments are under Latest moves.
Show 3 paragraphs and 4 sources
CaratLane is a Tata Group-backed jewellery brand that sells natural diamond jewellery through a network of over 400 stores. [1] source: ET BrandEquity It has moved its product portfolio to FG-colour diamonds. [1] source: ET BrandEquity
In October 2026, CaratLane launched the 'Heera Kehta Hai' film with Yami Gautam Dhar, which presents diamond jewellery around everyday personal milestones. [1] source: ET BrandEquity It said it had added 7,500 new designs this year and introduced nine festive collections. [1] source: ET BrandEquity Moneycontrol reported on October 7, 2026 that CaratLane grew 32% in Titan's Q2 FY27 business update. [2] source: Moneycontrol CaratLane and Third Wave Coffee launched a 45-day limited-edition Ube beverage range of three drinks, running from October 4 through November 15, 2026. [3] source: Restaurant India The campaign marks CaratLane's 18th anniversary and includes cross-store offers at CaratLane stores and delivery via Swiggy and Zomato. [3] source: Restaurant India
In September 2026, the Times of India named CaratLane among the brands using financing and entry-price strategies for the festive season, alongside LG, Panasonic, Malabar Gold & Diamonds, BlueStone, Liberty Shoes and Flipkart. [4] source: Times of India
Sources
Questions about CaratLane
How many CaratLane stores are there?
CaratLane had over 400 stores in its network, as reported in October 2026. [1] source: ET BrandEquity
Who owns CaratLane?
CaratLane is a Tata Group-backed jewellery brand, according to ET BrandEquity's October 2026 report on its 'Heera Kehta Hai' campaign. [1] source: ET BrandEquity
How fast is CaratLane growing in India?
CaratLane grew 32% in Q2 FY27, according to Moneycontrol's October 2026 report on Titan's business update. [2] source: Moneycontrol
What is CaratLane's current strategy in India?
In October 2026 CaratLane launched the 'Heera Kehta Hai' film and said it had added 7,500 new designs and nine festive collections this year. [1] source: ET BrandEquity It also began a 45-day Ube beverage collaboration with Third Wave Coffee on October 4, 2026. [3] source: Restaurant India In September 2026 it was named among brands using financing and entry-price offers. [4] source: Times of India
Who are CaratLane's main competitors?
The Times of India listed CaratLane in September 2026 alongside Malabar Gold & Diamonds and BlueStone among brands using financing and entry-price strategies for the festive season. [4] source: Times of India
More stories about CaratLane
- CaratLane posts ₹4,690 crore FY26 revenue as diamond jewellery demand gains pace
- OTT-inspired styling lifts demand for lightweight diamond jewellery
Stories that mention CaratLane
7 stories
CaratLane is named in these stories but is not their subject.
- Anera Silver appoints Sumit Mukherjee to lead brand and marketing as it targets 100 to 150 stores
- Group 108's Grandthum opens first retail phase in Greater Noida West with Indriya, BlueStone and Blue Tokai
- Titan consumer business grows 25% in Q2FY27; jewellery, watches lead as 78 net stores take network to 3,758
- Titan expects over 20% core jewellery growth this festive season after 22% domestic revenue rise in July-September
- Titan signals appetite for smaller watch-brand deals as premium demand accelerates
- Titan targets doubling revenue by FY30, jewellery share to 20% and 1,400 stores
- Metro Brands taps ex-CaratLane COO Atul Sinha to lead core footwear business across 1,032 stores