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Latest, : Tier-2 households spent nearly 74% of the Tier-1 average on interiors in 2025, according to Deloitte, underscoring demand beyond major metros.

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Background

From 4 stories, the newest dated 2 Oct 2026. Summary written 4 Oct 2026.

Deloitte publishes research on Indian consumer and retail markets.

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Business Today and ET Small Business reported its findings on home and household spending in September 2026.[1] source: Business Today[2] source: Business Today[3] source: ET Small Business It has also worked with FICCI on a quick-commerce projection.[4] source: The Hindu BusinessLine

Deloitte's September 2026 report estimates India's home and household market could grow 1.6 times over the next five years to $260 billion by 2030.[2] source: Business Today Deloitte found that Tier-2 households spent an average of ₹3.9 lakh per home on interiors in 2025, nearly 74% of Tier-1 spending.[1] source: Business Today It found that nearly 35% of Indian consumers aged 18–28 associate home improvement with self-expression.[2] source: Business Today Deloitte said nearly 80 per cent of Indian home shoppers discover products through social media.[3] source: ET Small Business ET Small Business reported that retailers using augmented-reality configurators saw around 10 per cent higher revenue and 25 per cent lower returns.[3] source: ET Small Business

In July 2026, The Hindu BusinessLine reported that FICCI-Deloitte projects food retail via q-comm to reach $30-35 billion by 2030.[4] source: The Hindu BusinessLine

Sources

  1. Tier-2 home-interiors spending reached ₹3.9 lakh per home in 2025Business Today

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