H&M
H&M is expanding its India designer-collaboration push, with a limited-edition Elie Saab collection now on sale on its India website (Fashion Value Chain, 15 Oct). Its earlier 51-item Anamika Khanna capsule sold out on Myntra in 32 minutes (ET BrandEquity, 7 Oct).
What it means Rival global brands such as Nike, Puma and adidas face an H&M that competes for Indian shoppers through local design tie-ups.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Footprint: where H&M opened
3 store openings in 3 cities on record since May 2026.
Background
From 7 stories, the newest dated 28 Sept 2026. Summary written 3 Oct 2026. Newer developments are under Latest moves.
H&M is a fashion retailer that runs stores in India through H&M India. [1] source: IMAGES Business of Fashion
Show 3 more paragraphs and 7 sources
Business Standard cited H&M among successful single-brand entries in India, alongside Apple and IKEA. [2] source: Business Standard Suppliers at Chhattisgarh's Nava Raipur Textile Park count H&M as a client. [3] source: IMAGES Business of Fashion
H&M India crossed 74 stores in July 2026, with new outlets in Raipur, Bhopal and Visakhapatnam numbered as stores 72, 73 and 74. [1] source: IMAGES Business of Fashion In the same month it debuted on Nykaa Man with a menswear assortment, a promotional discount and an Ahan Shetty campaign. [1] source: IMAGES Business of Fashion Nykaa's Q1 results, reported by Mint in August 2026, said the company expanded partnerships including Nike and H&M. [4] source: Mint
Prateek Kumar, appointed Head of Retail at Marks & Spencer India, previously spent 8 years at H&M, where he helped shape India's store pipeline through 2026. [5] source: IMAGES Business of Fashion Confluxe, which raised $1.6M pre-seed, was founded by former H&M India execs. [6] source: Mint Mint named H&M with Myntra, Zara and Amazon among retailers positioning for Gen Z spending in India's lifestyle market, projected at $210 billion. [7] source: Mint
Sources
Questions about H&M
What are H&M's expansion plans?
H&M India added outlets in Raipur, Bhopal and Visakhapatnam, taking it past 74 stores, as reported in July 2026. It also debuted on Nykaa Man in July 2026 as part of its omnichannel push. [1] source: IMAGES Business of Fashion
Where and when is H&M opening new stores?
H&M India opened new stores in Raipur, Bhopal and Visakhapatnam, numbered stores 72, 73 and 74, as reported in July 2026. [1] source: IMAGES Business of Fashion
How many H&M stores are there?
H&M India had crossed 74 stores as of July 2026, after new outlets in Raipur, Bhopal and Visakhapatnam. [1] source: IMAGES Business of Fashion
What is H&M's current strategy in India?
In July 2026 H&M India opened stores in Raipur, Bhopal and Visakhapatnam and debuted on Nykaa Man with a menswear assortment and an Ahan Shetty campaign. [1] source: IMAGES Business of Fashion Nykaa's August 2026 results listed H&M among its expanded partnerships. [4] source: Mint
Who are H&M's main competitors?
Mint named H&M alongside Myntra, Zara and Amazon in July 2026 as retailers positioning to capture rising Gen Z spending in India's lifestyle market, projected to reach $210 billion. [7] source: Mint
Stories that mention H&M
3 stories
H&M is named in these stories but is not their subject.