Imperial Blue
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Background
From 7 stories, the newest dated 8 Oct 2026. Summary written 9 Oct 2026.
Imperial Blue is a whisky brand in India that Tilaknagar Industries bought from Pernod Ricard India, a deal that marked Tilaknagar's entry into whisky. [1] source: Business Standard
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Tilaknagar agreed to acquire the Imperial Blue business at an enterprise value of 412.6 million euro, and the deal required CCI approval. [1] source: Business Standard Entrepreneur India reported that Tilaknagar acquired Imperial Blue in late 2025. [2] source: Entrepreneur India For the year ended March 2025, Imperial Blue had revenue of Rs 3,067 crore and sales of 22.4 million 9-litre cases. [1] source: Business Standard
In July 2026 Imperial Blue sold over 1.5 lakh cases in Karnataka, up over 50% year-on-year, and held a 43% share of the deluxe whiskey segment. [3] source: The Hindu BusinessLine The acquisition nearly tripled Tilaknagar's quarterly revenue to ₹10.26 billion in the quarter ended June 30, with Imperial Blue accounting for nearly two-thirds of sales volume. [4] source: ET Small Business CNBC-TV18 reported in August 2026 that Imperial Blue contributes 70% of Tilaknagar's business, with annual volumes projected at 23.5-24 million cases. [5] source: CNBC-TV18 About 100 Pernod Ricard India employees were transferred to Tilaknagar after the ₹4,150 crore acquisition. [6] source: Mint
In October 2026, Imperial Blue packaged drinking water released its first campaign under Tilaknagar, reviving the 'Because, Men Will Be Men' platform. The film was created by 82.5 Grey. [7] source: ET BrandEquity
Sources
Questions about Imperial Blue
How fast is Imperial Blue growing in India?
Imperial Blue sold over 1.5 lakh cases in Karnataka in July 2026, up over 50% year-on-year, and held a 43% share of the deluxe whiskey segment there. [3] source: The Hindu BusinessLine