JioStar
JioStar is expanding: TADKA crossed 100 million users within two months (Financial Express, 29 Sept), and 15 brands signed for the West Indies tour (ET Small Business, 25 Sept). The suspended BARC ratings leave festive-season advertisers uncertain, and JioStar wants them restored (Business Standard, 30 Sept).
What it means Swiggy faces a new-customer channel, with 30% of in-app transactions from first-time users, and rivals face a sports-led commerce platform.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 10 stories, the newest dated 8 Oct 2026. Summary written 10 Oct 2026.
JioStar is a media and streaming business in India whose JioHotstar platform carries 350 days of live sports, and Indian languages accounted for 90% of its watch time last season.[1] source: ET Small Business
Show 3 more paragraphs and 10 sources
JioStar CEO Kevin Vaz said India's media and entertainment industry grew 9% in 2025 to ₹2.78 lakh crore.[2] source: ET BrandEquity JioStar Consumer Products is the official Drip Partner for the Hustle season themed Apna Homeground.[3] source: MediaBrief
In October 2026, JioHotstar launched across the Middle East and North Africa as a dedicated section inside the STARZPLAY app, with content in up to 10 languages.[4] source: Business Today The STARZPLAY Plus plan costs AED 34.99 per month and the Max plan costs AED 49.99 per month.[4] source: Business Today Skyscanner became title sponsor of JioStar's Jeeto Dhan Dhana Dhan for the five-match India-West Indies T20I series, offering travel vouchers worth up to INR 1,000 on every matchday.[5] source: Social Samosa On September 30, 2026, JioStar announced plans to deepen JioHotstar's ChatGPT integration and add in-app Swiggy ordering.[6] source: Medianama JioStar said 30% of transactions through its in-app Swiggy integration came from first-time Swiggy users.[7] source: ET Small Business It also said TADKA crossed 100 million users within two months.[8] source: Financial Express The Hustle x Bonkers collection has more than 40 styles and is sold at 44 Bonkers Corner stores in India.[3] source: MediaBrief
On 29 September 2026, Kevin Vaz urged the ministry to restore BARC ratings, which were suspended on 3 July.[9] source: Mint JioStar was among the companies, with Reliance, Netflix and Prime Video, listed for discussions at FICCI Frames 2026 in Mumbai.[10] source: The Hindu BusinessLine
Sources
Questions about JioStar
Who leads JioStar?
Kevin Vaz is the CEO of JioStar. In September 2026 he urged the immediate restoration of BARC ratings and said India's media and entertainment industry grew 9% in 2025 to ₹2.78 lakh crore.[2] source: ET BrandEquity
What is JioStar's current strategy in India?
On September 30, 2026, JioStar announced plans to deepen JioHotstar's ChatGPT integration and add in-app Swiggy ordering.[6] source: Medianama In October 2026, JioHotstar launched across the Middle East and North Africa via STARZPLAY,[4] source: Business Today and Skyscanner became title sponsor of JioStar's Jeeto Dhan Dhana Dhan for the India-West Indies T20I series.[5] source: Social Samosa
More stories about JioStar
- Supreme Court directs JioStar to Delhi HC in TRAI tariff framework challenge
- JioStar turns streaming into a shopping surface with OpenAI-powered conversational search
- JioStar's IPL 2026 hits 1.2B viewers, unlocking new ad-retail playbook for consumer brands
Stories that mention JioStar
4 stories
JioStar is named in these stories but is not their subject.