JSW Dulux
JSW Dulux is pushing for share, with Q1 FY27 volume up 25% on revenue of ₹965 crore and a target of roughly 6% market share from 4.8-4.9%, backed by 160 sales hires (CNBC-TV18, 15 Aug). Net profit fell 12.4% to ₹79.7 crore as EBITDA margin narrowed to 11.93% (CNBC-TV18, 11 Aug).
What it means Paint rivals face a better-staffed JSW Dulux competing on volume.
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Background
From 7 stories, the newest dated 8 Oct 2026. Summary written 16 Oct 2026.
JSW Dulux is a paints maker that sells decorative paints under the Dulux name, including the luxury interior paint Velvet Touch Eterna.[1] source: MxMIndia[2] source: Mint
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JSW Paints acquired a 60.76% stake in December 2025.[2] source: Mint Mint and exchange4media describe it as a challenger to Asian Paints, alongside Birla Opus and Pidilite.[3] source: exchange4media[4] source: Mint
On September 22, 2026, JSW Dulux fixed October 22, 2026 as the record date for a 1:10 stock split, which takes the face value from ₹10 to Re 1.[2] source: Mint For Q1 FY27 it reported net profit of ₹79.7 crore, down 12.4% year on year, and revenue of ₹965 crore, down 2.82% year on year.[2] source: Mint In October 2026 it launched the 'A Stroke Unmatched' campaign for Velvet Touch Eterna, built around a 30-second Hindi film that presents paint as part of premium home décor.[1] source: MxMIndia A Morgan Stanley dealer survey of 27 dealers, reported in September 2026, said JSW Dulux is expanding its reach.[5] source: NDTV Profit
Vandana Krishnia, JSW Dulux's CMO, said the campaign idea was to take consumers on a visual journey through expressions of luxury.[1] source: MxMIndia Berger Paints said in September 2026 that Birla Opus and JSW Dulux are intensifying pricing competition.[6] source: ET Small Business A JSW Dulux marketing head spoke at the eighth DigiPlus Fest on September 25 about WhatsApp and AI chatbots as buying-intent signals.[7] source: ET BrandEquity
Sources
Questions about JSW Dulux
Who owns JSW Dulux?
JSW Paints acquired a 60.76% stake in JSW Dulux in December 2025, according to Mint's report on the company's stock split and quarterly results.[2] source: Mint
How fast is JSW Dulux growing in India?
JSW Dulux reported Q1 FY27 net profit of ₹79.7 crore, down 12.4% year on year, and revenue of ₹965 crore, down 2.82% year on year.[2] source: Mint
What is JSW Dulux's current strategy in India?
In October 2026 JSW Dulux launched the 'A Stroke Unmatched' campaign for Velvet Touch Eterna luxury interior paint.[1] source: MxMIndia In September 2026 it set October 22, 2026 as the record date for a 1:10 stock split,[2] source: Mint and a Morgan Stanley dealer survey said it was expanding its reach.[5] source: NDTV Profit
Who are JSW Dulux's main competitors?
JSW Dulux competes with Birla Opus and Pidilite in challenging Asian Paints, as exchange4media reported in October 2026.[3] source: exchange4media Berger Paints also said Birla Opus and JSW Dulux are intensifying pricing competition.[6] source: ET Small Business