Part of FSN E-Commerce (Nykaa)
Kay Beauty
Latest, : Kay Beauty hits ₹300 crore annualised run rate one year after its UK launch at Space NK
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Background
From 5 stories, the newest dated 13 Oct 2026. Summary written 15 Oct 2026.
Kay Beauty is a makeup brand co-founded by Katrina Kaif and Nykaa.[1] source: MediaBrief[2] source: IMAGES Business of Fashion
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It sits in the House of Nykaa portfolio, which also includes Dot & Key.[3] source: Fortune India Nearly 3 million consumers in India have used the brand.[1] source: MediaBrief Kay Beauty will enter skincare on August 29, 2026 with two hydration and skin-barrier products, sold through Nykaa's online and physical channels and KayBeauty.com.[2] source: IMAGES Business of Fashion
In October 2026 Kay Beauty marked one year in the UK at Space NK's Oxford Circus flagship in London, reporting an annualised NSV run rate of ₹300 crore.[1] source: MediaBrief Fortune India reported the same ₹300 crore run rate for Q1 FY27, which it described as threefold growth over three years.[4] source: Fortune India Kay Beauty turned profitable within its first year in the UK and won Best New Brand at the CEW UK Consumer Choice Awards 2026.[1] source: MediaBrief Financial Express reported Kay Beauty GMV of Rs 380 crore in FY26, against Rs 240 crore in the previous fiscal.[5] source: Financial Express New launches made up approximately 40% of the business in Q1 FY27, and ROCE was over 50%.[4] source: Fortune India The brand is expanding overseas through Space NK in the UK and Nysaa in the GCC.[4] source: Fortune India The two skincare products are Hydra Glaze Essence at Rs 1,099 for 30 ml and Hydra Base Water Crème at Rs 1,299 for 50 g.[2] source: IMAGES Business of Fashion
Sources
Questions about Kay Beauty
What are Kay Beauty's expansion plans?
Kay Beauty is expanding overseas through Space NK in the UK, where it marked one year at the Oxford Circus flagship in London in October 2026, and through Nysaa in the GCC.[1] source: MediaBrief[4] source: Fortune India
Who owns Kay Beauty?
Kay Beauty was co-founded by Katrina Kaif and Nykaa, and it is part of the House of Nykaa brand portfolio.[1] source: MediaBrief[3] source: Fortune India
Who leads Kay Beauty?
Kay Beauty is co-founded by actor Katrina Kaif and Nykaa.[1] source: MediaBrief
How fast is Kay Beauty growing in India?
Kay Beauty reported GMV of Rs 380 crore in FY26, up from Rs 240 crore in the previous fiscal, according to Financial Express.[5] source: Financial Express
What is Kay Beauty's current strategy in India?
Kay Beauty marked one year in the UK at Space NK's Oxford Circus flagship in October 2026.[1] source: MediaBrief It is also expanding in the GCC through Nysaa.[4] source: Fortune India It will enter skincare on August 29, 2026 with two products sold via Nykaa and KayBeauty.com.[2] source: IMAGES Business of Fashion
Stories that mention Kay Beauty
2 stories
Kay Beauty is named in these stories but is not their subject.