Kurkure

Kurkure is a snack brand sold in India by PepsiCo India. [1] source: Business Standard[2] source: NDTV Profit PepsiCo India launched Kurkure Jowar Puffs in September 2025 at Rs 10 and Rs 20, entering the millet-based snacks category. [1] source: Business Standard The product is sold across North, West and East India through modern and traditional retail, e-commerce and quick-commerce apps. [1] source: Business Standard

In May 2026, PepsiCo India was updating packaging across Lay's, Kurkure and Doritos to display 'No Artificial Flavours or Colours' labels. [2] source: NDTV Profit Times of India reported in May 2026 that PepsiCo plans a Rs 5,700 crore India expansion by 2030, with capex largely funding snacks manufacturing capacity for Lay's and Kurkure. [3] source: Times of India The same report said PepsiCo India's revenue rose 8% to Rs 9,798 crore and that foods grew 11%. [3] source: Times of India Business Standard reported that the Rs 5,700 crore investment covers a concentrate plant expansion in MP, an Assam plant and new Tamil Nadu land for a southern snacks footprint. [4] source: Business Standard

On August 31, 2026, NDTV Profit reported that Maharashtra FDA suspended Sadhana Enterprises' food licence after seizing allegedly relabelled, expired and unlabelled packaged foods worth Rs 75.21 lakh at a Turbhe facility. [5] source: NDTV Profit Kurkure was among the brands named, along with Maggi, Lay's and Thums Up, and an FIR was registered. [5] source: NDTV Profit