Lava

Lava is an Indian smartphone maker. [1] source: Business Today It launched its Virat series with Flipkart, and the Virat Curve 5G is sold through Flipkart. [1] source: Business Today[2] source: Business Standard Its Shark 2 Pro 5G is on sale through Lava-authorised online and offline partners nationwide. [3] source: NDTV Profit PhonePe's SMS-based UPI 123Pay is pre-bundled on select Nokia, HMD, Lava and Itel feature-phone devices. [4] source: Medianama

In September 2026, Lava launched the Virat V1 5G at Rs 12,999 with a 6,000mAh battery and a 120Hz display. [2] source: Business Standard A Business Standard review flagged sluggish touch response, software performance and slow charging on that phone. [2] source: Business Standard Lava also launched the Virat Curve 5G at ₹23,999, with an effective ₹19,999 bank-offer price and Flipkart sales from 28 September 2026. [1] source: Business Today The Virat Curve 5G has a 6.67-inch 120Hz curved AMOLED screen, a Dimensity 7100 chip and a 6,000mAh battery. [5] source: Business Standard On 29 September 2026, Lava launched the Shark 2 Pro 5G in India at Rs 16,699, with 6GB RAM and 128GB storage. [3] source: NDTV Profit ET Retail reported in September 2026 that Itel and Lava are reviving low-specification 4G smartphones for the under-₹10,000 segment, where entry-level shipments fell 74.3% YoY in Q2 2026. [6] source: ET Retail[7] source: ET Small Business

Mint reported in October 2026 that Lava is among more than half a dozen firms eyeing incentives under India's ₹62,500-crore smartphone scheme, with cash support of up to 6.5% of annual sales. [8] source: Mint