Rukam Capital

It led a seed funding round for Mumbai-based D2C skincare brand LNGVTY, which plans to use the funding for marketing, product portfolio expansion and research and development. [1] source: Entrackr Rukam Capital also partnered with YouGov on a study of Gen Z consumer behaviour in India. [2] source: Business Today[3] source: ET BrandEquity

On July 20, 2026, Rukam Capital led a Rs 5 crore seed round in LNGVTY. [1] source: Entrackr In September 2026, its study with YouGov surveyed 4,002 Gen Z respondents across 18 Indian states. [2] source: Business Today[3] source: ET BrandEquity The study reported that 82% expect brand honesty and transparency, 51% prioritize quality and 49% prioritize price. [2] source: Business Today It also found that nearly 60% use AI for product research. [3] source: ET BrandEquity The findings said consumers use AI for research rather than autonomous buying, and identified customer experience as another purchase driver. [3] source: ET BrandEquity