Smirnoff
Latest, 8 Oct: United Spirits launches Smirnoff Ice in India, betting on the fast-growing ready-to-drink segment.
Newest on Smirnoff
What we know
From 3 stories, the newest dated 8 Oct 2026. Summary written 9 Oct 2026.
Smirnoff is a vodka brand sold in India by United Spirits, the Indian arm of Diageo. It sits in the White Spirits portfolio at Diageo India, alongside Tanqueray and Don Julio.[1] source: Mint[2] source: afaqs
In October 2026, United Spirits launched Smirnoff Ice and Smirnoff Ice Max, at 4% and 8% ABV, in Goa, Bengaluru and Mumbai. The launch took the brand into India's ready-to-drink segment.[1] source: Mint Mint reported Smirnoff net sales value of nearly ₹250 crore in Q1 FY27 and Smirnoff FY26 sales of about ₹350 crore.[1] source: Mint Mint also reported India's ready-to-drink volume at about 5.3 million nine-litre cases in 2025.[1] source: Mint In July 2026, Mint reported that Smirnoff Minty Jamun had crossed ₹100 crore, in a category where flavoured vodka grew 16%.[3] source: Mint
In October 2026, Diageo India appointed Mohit Cherian vice president, customer marketing. He previously led the White Spirits portfolio as category director, including Smirnoff.[2] source: afaqs Diageo, Radico Khaitan, Inbrew and craft labels are all launching jamun-flavoured vodka and gin.[3] source: Mint
Smirnoff has appeared in 3 distinct RetailIntel stories between Jul 2026 and Oct 2026, most often under retail brand and leadership and most frequently linked to Goa, Mumbai and Bengaluru.
Brands most often mentioned alongside Smirnoff
United Spirits, Black Dog, Black & White, Diageo, Don Julio, Inbrew Beverages.
Most-cited sources on Smirnoff
Mint (2 stories) and afaqs (1 story).
Sources
Questions about Smirnoff
Who owns Smirnoff?
Smirnoff is part of the Diageo India White Spirits portfolio, and United Spirits launched Smirnoff Ice and Smirnoff Ice Max in India in October 2026.[1] source: Mint[2] source: afaqs