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Amazon India onboards 100+ premium beauty brands as tier 2/3 demand tops 50%
Our read
Stand up rapid-fulfillment hubs and assortment depth in tier 2/3 metros now, since over half of premium beauty demand is originating outside the top cities and same/next-day delivery is becoming table stakes.
The report,
Amazon India is adding 100+ premium international beauty brands this year, citing 50% YoY growth in premium beauty and over half of demand coming from tier 2/3 cities, while expanding Amazon Now same/next-day delivery.
Channel facts
From the report. Source details below
- $40 billion by 2030
- 2.5x D2C haircare growth
What it means for online and offline
International prestige and K-beauty brands without an India footprint should accelerate marketplace partnerships or local JV/acquisition talks before shelf space among the 100+ onboarded names compresses access economics.
The source
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