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Blue Tyga takes UPF 50+ sunscreen jackets offline via Bangalore, Pune kiosks and MBOs
Our read
Kiosks and MBOs in Bangalore and Pune let shoppers feel the fabric and validate UPF claims, which is critical for a category most consumers don't yet know exists.
The report,
Bootstrapped D2C techwear brand Blue Tyga, maker of India's first UPF 50+ sunscreen jacket, is expanding from digital to multi-brand outlets and kiosks in Bangalore and Pune, targeting Rs 150 crore revenue with Milind Soman endorsement.
Channel facts
From the report. Source details below
- 98% UV block
- Founded 2023
- 4 variants
What it means for online and offline
Blue Tyga's first-mover lock on UPF 50+ techwear jackets plus a celebrity endorsement makes it an interesting tuck-in for legacy apparel players seeking functional-wear credibility.
The source
First seen