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Counterpoint expects India's festive smartphone volumes to fall 12% even as market value grows 5%
Counterpoint Research says rising memory costs are pushing up smartphone prices and leading consumers to defer purchases. Trade-ins, financing and buyback offers are becoming key drivers of premium upgrades this festive season.
Demand data
From the report. Source details below
| Trade-in volumes in Oct and Nov vs regular months: | 50% higher |
|---|---|
| Premium vs mid-range protection attach rate: | 30-40% higher |
| Servify annual device trade-ins: | over 3 lakh |
| Premium upgrade segment driven by financing: | Rs 60,000-1 lakh |
| Premium user upgrade cycle: | every 12-24 months |