Counterpoint Research
Counterpoint Research is forecasting a 12% fall in India's festive smartphone volumes while market value grows 5%, as of 12 Oct 2026 (Times of India, 12 Oct). Its survey of 2,095 prospective buyers finds 46% will pay more for their preferred handset (The Hindu BusinessLine, 24 Jul).
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From 6 stories, the newest dated 12 Oct 2026. Summary written 12 Oct 2026.
Counterpoint Research is a market research firm whose forecasts and market reports on India's smartphone and tablet markets are cited by outlets including Times of India, Moneycontrol and ET Retail.[1] source: Times of India[2] source: Moneycontrol[3] source: ET Retail
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Its data covers shipments, prices and category shares, and it also comments on how component costs affect consumer demand.[1] source: Times of India[3] source: ET Retail
In October 2026, Counterpoint Research said India's festive smartphone volumes are expected to fall 12% while market value grows 5%, with rising memory costs pushing up prices and leading consumers to defer purchases.[1] source: Times of India It also tied the 2026 festive fall to higher device prices limiting discounts.[4] source: ET Small Business Moneycontrol reported in October 2026 that, per Counterpoint, India's tablet shipments fell 3.8% year-on-year in Q2 2026, the sub-Rs 20,000 segment dropped 43%, and tablets above Rs 20,000 grew 27% to hold 74% of the market.[2] source: Moneycontrol
In September 2026, ET Retail reported Counterpoint's finding that India's average smartphone prices rose 16% year-over-year in the first half of 2026, reaching a record USD 318 in the second quarter of 2026.[3] source: ET Retail Counterpoint forecast 3 per cent growth in India's 4G smartphone shipments in 2026 after a 48 per cent decline in 2025, with 4G share rising from 11 per cent in 2025 to 13 per cent in 2026 and 15 per cent in 2027.[5] source: ET Small Business It also reported a 45 per cent year-on-year fall in below ₹15,000 smartphone shipments in the June quarter.[6] source: Business Standard
Sources
Stories that mention Counterpoint Research
4 stories
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- Samsung Galaxy S26 Ultra, Fold 8 may see India price hikes on memory-cost pressure
- Nothing tops India smartphone growth in Q2 with 105% shipment surge
- Price hikes push India buyers to refurbished phones and laptops as new shipments fall
- Apple lifts MacBook, iPad India prices 20-42% as AI-driven memory costs squeeze premium tech