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Eureka Forbes targets ₹5,400-5,600 crore revenue and ₹800-850 crore Ebitda by FY30
Our read
Eureka Forbes is betting that omnichannel distribution and recurring service monetization can turn its installed base into a higher-margin growth engine, not merely double product sales.
For operators
Eureka Forbes’ FY30 plan makes omnichannel execution, wider distribution and stronger service coverage central to nearly doubling revenue from FY26 levels.
Watch
Ebitda margin progression toward approximately 15%, including advertising, channel-incentive and service-network costs.
The report,
Eureka Forbes aims to double revenue to ₹5,400-5,600 crore and triple Ebitda to ₹800-850 crore by FY30, backed by innovation, broader distribution, service capabilities and omnichannel execution. It plans to accelerate growth from FY27 while maintaining margins.
Channel facts
From the report. Source details below
| FY26 revenue: | ₹2,710 crore |
|---|---|
| FY30 addressable market: | over ₹26,300 crore |
| Category market CAGR: | 15% (FY23-FY30) |
| FY26 revenue mix: | water purifiers 42.8%, vacuum cleaners 15.5%, service 31.4%, other 10.3% |
| Water softener household adoption: | less than 1% |
| Water purifier household adoption: | 7% |
What it means for online and offline
Eureka Forbes may become a more active partner or acquisition candidate across distribution, service networks and adjacent home-care categories as it builds capabilities to support its FY30 targets.
Signals to track
- Annual revenue growth trajectory versus the roughly 19-20% CAGR required through FY30.
- AMC attachment, renewal rates, filter/consumables sales and replacement-cycle upgrade conversion.
- Share of ecommerce/D2C sales, digital lead-to-installation conversion and customer acquisition cost.
- Expansion in active service coverage, technician productivity, turnaround times and customer satisfaction.
- Competitive pricing and promotional intensity from online-first, regional and multinational water-purifier brands.
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Expand direct-to-consumer and marketplace assortment with premium, digitally discoverable purifier and cleaning-product SKUs.
- Use installed-base data to push filter replacements, annual maintenance contracts, upgrades and subscription-like service bundles.
- Add service capacity and technician-routing technology in tier-2 and tier-3 cities to make after-sales service a conversion and retention advantage.
- Increase modern-trade, regional dealer and institutional distribution while managing channel conflict through differentiated packs, pricing and lead attribution.
- Prioritize margin-accretive innovation in premium purification, automation and home-cleaning categories rather than relying on broad discount-led volume growth.