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Google: 96% of India's cricket viewers now watch on YouTube, reshaping sports marketing

Our read

Stand up an always-on YouTube + same-day fulfillment playbook for IPL windows, with creator-led ads tuned for Gen Z conversion on jerseys and cricket gear.

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The report,

Google India report says 96% of Indian cricket viewers use YouTube and 71% of Gen Z buy after seeing sports ads, reshaping brand marketing playbooks. IPL drove search spikes for jerseys, helmets and same-day cricket merchandise delivery.

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Channel facts

From the report. Source details below

  • 80% spike in IPL queries

What it means for online and offline

Scout partnerships or tuck-in targets across cricket creator networks, licensed merchandise, and same-day logistics to lock in IPL-season fan monetization.

The source

Source Read the source at The Hindu BusinessLine

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