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Kwality Wall's exits frozen dessert category, going full dairy by 2027
Our read
Lock in milk-fat supply contracts now and rework cold-chain economics, because moving 50% of SKUs in 2025 means margin pressure hits before the premium repositioning pays off.
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The report,
Kwality Wall's will transition its entire India portfolio to milk-based ice cream by 2027, exiting the vegetable-fat frozen dessert category. Nearly half the range shifts this year, intensifying competition with dairy-fat incumbents like Amul.
Reported figures
From the report. Source details below
- 50% dairy-based in 2025
Why it matters for the brand
The vegetable-fat frozen dessert white space Kwality Wall's is vacating opens a clear acquisition or private-label entry lane for value-tier players targeting price-sensitive Tier 2-3 consumers.
The source
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