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Kwality Wall's to Swap Palm Oil for Milk, Repositions as True Ice Cream Brand
Our read
Reformulating 50% of the portfolio to dairy while expanding to 1M cold cabinets is an audacious operational lift that demands tight supply-chain coordination on milk sourcing, cold-chain logistics, and SKU transitions.
The report,
Kwality Wall's plans to replace palm oil with dairy across its India portfolio, repositioning as an ice cream (not frozen dessert) brand. Half the range goes dairy this year. Plans 1M cold cabinets, price cuts, local flavors like kulfi.
Reported figures
From the report. Source details below
- 350,000 cabinets in Turkey
- 50% dairy portfolio this year
Other figures
- $2 billion market
Why it matters for the brand
The reformulation creates a clearer brand identity that could unlock M&A optionality with regional dairy players or kulfi brands, while pressuring frozen-dessert competitors to either follow suit or consolidate.
The source
First seen