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Q-commerce apps sell imported Diet Coke at Rs 199 as aluminium can shortage cripples local supply
Our read
FSSAI-flagged parallel imports clearing at 5x MRP signal a transient arbitrage window worth scoping for can-line tolling deals, captive aluminium offtake JVs, or bolt-ons of regional canners with idle capacity.
The report,
Aluminium can shortage has dried up local Diet Coke and zero-sugar soft drink supplies, prompting Blinkit, Zepto and Instamart to list independently imported cans at 5x local prices, raising FSSAI accountability concerns across Delhi, Mumbai, Pune, Bengaluru.
Channel facts
From the report. Source details below
| imported cans | 30% cheaper |
|---|
Also in the report
- Rs 199 per 330ml imported Diet Coke
- Rs 480-600 for 6-pack glass bottles
- aluminium up 50% YoY to $3,600/tonne
Other figures
- Rs 40 local variant
- Rs 205 for 7 Up Zero
The source
First seen