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WhatsApp turns into D2C acquisition channel as 83% of festive orders come from first-time buyers

Our read

Scan for tuck-ins in WhatsApp journey automation, AI agent resolution, and Meta-ecosystem checkout enablement before incumbents like GoKwik consolidate the 1,800-brand long tail.

The report,

GoKwik's WhatsApp Commerce Intelligence Report 2026 finds Indian D2C brands now use WhatsApp for acquisition, with 83% of festive-quarter orders from first-time buyers. AI-driven automated journeys deliver 11.1% CTR versus 2.6% for broadcasts; fashion leads category performance.

Newer report on another story , , Inc42 : GoKwik Cuts 120 Jobs as AI Automation Reshapes India's D2C Enablement Stack

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Channel facts

From the report. Source details below

  • 26 billion messages
  • 1,800 D2C brands
  • 2.25x GMV growth
  • 73.9% open rates

The source

Source Read the source at Outlook Business

Published

Confirmed by ET Small Business

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Note Information, not investment advice. RetailIntel is not registered with SEBI.