Part of Reliance group
Ajio
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 6 stories, the newest dated 3 Oct 2026. Summary written 3 Oct 2026. Newer developments are under Latest moves.
Ajio is an e-commerce platform that is part of Reliance Retail.
Show 3 more paragraphs and 6 sources
Financial Express describes it alongside JioMart as one of Reliance Retail's digital businesses. [1] source: Financial Express
In October 2026, Ajio named actor Ahaan Panday as its brand face for the 'Festival Is Festivalling' festive campaign, and its All Stars Sale begins on October 7. [2] source: ET BrandEquity In September 2026, YouTube Shopping added AJIO to its India affiliate merchant roster alongside Amazon, Meesho, Snapdeal and Tata CLiQ. [3] source: Financial Express[4] source: The Hindu BusinessLine Reliance Jio's upgraded ₹3,599 annual prepaid plan, reported in September 2026, includes AJIO among its partner vouchers. [5] source: Business Today InMobi named Ajio among the retailers building AI shopping experiences ahead of the 2026 festive season. [6] source: ET Small Business Financial Express reported in September 2026 that Ajio's weekly active users were down 1.5 million year-to-date. [1] source: Financial Express
The same Financial Express report compared Reliance Retail's digital platforms with Myntra, Blinkit, Zepto and bigbasket on weekly user changes. [1] source: Financial Express
Sources
Questions about Ajio
Who owns Ajio?
Ajio is part of Reliance Retail. Financial Express refers to it as one of Reliance Retail's digital platforms, alongside JioMart. [1] source: Financial Express
How fast is Ajio growing in India?
Ajio's weekly active users were down 1.5 million year-to-date, Financial Express reported in September 2026, despite continued digital investment by Reliance Retail. [1] source: Financial Express
What is Ajio's current strategy in India?
In October 2026 Ajio named Ahaan Panday as its festive brand face and set its All Stars Sale to begin on October 7. [2] source: ET BrandEquity In September 2026 it joined YouTube Shopping's India affiliate roster [3] source: Financial Express[4] source: The Hindu BusinessLine and appeared among the partner vouchers in Reliance Jio's ₹3,599 annual plan. [5] source: Business Today
Who are Ajio's main competitors?
Financial Express compared Ajio's loss of 1.5 million weekly active users year-to-date with Myntra, Blinkit, Zepto and bigbasket, which were listed with weekly user gains. [1] source: Financial Express InMobi named Ajio alongside Flipkart, BigBasket, FirstCry and Myntra as building AI shopping experiences. [6] source: ET Small Business
Stories that mention Ajio
11 stories
Ajio is named in these stories but is not their subject.
- CashKaro festive GMV hits ₹1,003.3 crore in six days, about 18 times a normal period
- Flipkart-owned Cleartrip runs cheeky front-page 'apology' ads to Swiggy and Zomato for Big Billion Days travel deals
- KISAH raises ₹35.9 Cr Series A led by Fireside Ventures, plans to grow from 12 stores to around 100
- Festive e-commerce sales hit Rs 24,000 crore in first two days, with mobiles leading at 38-40% of sales
- Confluxe targets 10–12 global fashion brand launches in India over three years
- Chupps targets six exclusive stores and ₹25 crore turnover by March 2027
- Reliance Retail launches AJIO Beauty, extending its fashion platform into beauty
- Reliance Retail To Scale Online Arm, Expand Dark Stores To Double Operating EBITDA By FY29
- Fynd Festive Report 2026: shoppers spend as discounts shrink, value products under Rs 2,000 dominate
- Fynd report: Tier III cities drive 46% of festive demand as store-led fulfillment overtakes deep discounts
- India ecommerce to hit $450 Bn by 2031, capturing 22% of retail GMV as D2C and quick commerce drive growth