Anthropic

Anthropic is an artificial-intelligence developer whose Claude assistant is named among the brands in a September 2026 Medianama report on Meta's camera-free Ray-Ban Meta Audio glasses. [1] source: Medianama That report covers the $349 launch and the India bystander-privacy concerns that followed a Delhi legal notice over camera glasses. [1] source: Medianama It also flags wearable-glasses efforts by Reliance Jio and Sarvam AI. [1] source: Medianama

Other AI firms appear in India retail and payments news in the same period. OpenAI launched ChatGPT ads in India in August 2026, with campaigns starting at ₹725 per day. [2] source: Mint Google offered eligible Indian college students a free one-year Google AI Plus subscription in August 2026, normally priced at Rs 399 per month. [3] source: Financial Express Amazon launched Alexa+ in India in September 2026 with support for English, Hindi and Hinglish. [4] source: Financial Express

Around these AI products, NPCI is building an AI-agent registry under its planned Unified Agentic Protocol to verify agents making UPI payments, Economic Times Small Business reported in September 2026. [5] source: ET Small Business Business Today reported in September 2026 that AI shopping tools could sharpen scam risks during the Amazon and Flipkart festive sales. [6] source: Business Today