Antiquity Blue

Antiquity Blue is a liquor brand of United Spirits, the Indian business of Diageo.[1] source: ET Retail It is one of the Diageo products named in the FSSAI action over flavouring and labels.[2] source: Business Today

On 3 August 2026, ET Retail reported that FSSAI barred select Diageo/United Spirits and Inbrew whisky and rum products, citing artificial flavours instead of prescribed ageing and ingredients. The products affected included Antiquity Blue, Royal Challenge, Bagpiper and three Old Monk variants.[1] source: ET Retail On 6 August 2026, Business Today reported that the action covered select facility-made products, not entire brands.[3] source: Business Today On 17 August 2026, ET Small Business reported that Diageo had agreed to reformulate whisky and rum products across India, with interim labels to disclose added flavouring. Antiquity Blue is among the affected brands.[4] source: ET Small Business On 18 August 2026, Business Today reported that Diageo would reformulate Antiquity Blue, Royal Challenge and McDowell’s No.1 Celebration Matured XXX Rum, with clearer front-of-pack labelling.[2] source: Business Today The change could clear state-level sales restrictions on Antiquity Blue.[5] source: Business Today

Mint reported on 18 August 2026 that United Spirits would reformulate selected whisky and rum brands. It noted about 90 days to liquidate existing stock in Maharashtra.[6] source: Mint NDTV Profit reported on 17 August 2026 that inspectors seized nearly 18,000 crates of Diageo liquor bottles over packaging-label violations.[7] source: NDTV Profit