Audi India
Audi India is expanding, targeting a 15-16% luxury-market share from around 8% in three to five years (Fortune India, 11 Oct), with local Q3 assembly under way and a network growing from 29 to about 40 outlets (The Hindu BusinessLine, 5 Aug). Pulling the other way, 2025 sales fell 22% (ET Small Business, 5 Aug) and deliveries were 1,896 units in the first half of 2026 (The Hindu BusinessLine).
What it means Rival luxury brands face a push into tier-II and tier-III cities.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Audi India wants to lift its luxury-segment share from around 8% to 15-16% in three to five years.Reported: Watch:
- Reported: Audi’s local Q3 assembly at the Shendra plant should improve inventory responsiveness, reduce import-duty exposure and support a smoother October launch in India’s premium SUV segment.Reported: Audi India has started assembling the new Q3 at Skoda Auto Volkswagen India’s Shendra plant in Chhatrapati Sambhajinagar ahead of the SUV’s October 16 launch.Watch:
Footprint: where Audi India opened
No opening on record since May 2026; 1 announced plan.
Background
From 8 stories, the newest dated 11 Oct 2026. Summary written 11 Oct 2026. Newer developments are under Latest moves.
Audi India is the Indian operation of the Audi luxury car brand.
Show 3 more paragraphs and 8 sources
It holds around 8% of the luxury car market.[1] source: Fortune India SUVs account for nearly 60% of its portfolio, and nearly half of its customers are under 40.[2] source: ET BrandEquity It sells approximately one certified pre-owned car for every new Audi.[2] source: ET BrandEquity Its India sales in 2025 were 4,510 cars, down 22% from 5,816 in 2024.[3] source: ET Small Business
In September 2026, Audi India began local assembly of the all-new Q3 at Skoda Auto Volkswagen India's Shendra plant in Chhatrapati Sambhajinagar, with launch scheduled for October 16.[4] source: The Hindu BusinessLine It opened ₹1 lakh pre-bookings for the third-generation Q3 in September 2026.[5] source: Business Today In August 2026, ET Small Business reported plans for six launches over 18 months and a network expansion of 25% to 40 outlets by end-2027.[3] source: ET Small Business The Hindu BusinessLine put the showroom target at about 40, from 29.[6] source: The Hindu BusinessLine Audi India targets a luxury-market share of 15-16%.[1] source: Fortune India In October 2026 it expected a decision on a locally made battery electric car within a couple of months, and said it would add dealerships mostly in tier-II and tier-III cities.[1] source: Fortune India
Karan Arora left Audi India for Volvo Auto India in October 2026 after over six years as Head of Marketing Communications & Experiential.[7] source: Autocar Professional BMW and Mercedes-Benz are the luxury rivals named alongside Audi India.[6] source: The Hindu BusinessLine
Sources
- Audi India weighs local EV production, aims to double luxury market share to 15-16% in 3-5 years
- Audi India maps six launches and 40-outlet network by end-2027
- Audi India begins local assembly of new Q3 at Shendra plant
- Karan Arora joins Volvo Auto India as Director, Marketing & PR after six-plus years at Audi India
Questions about Audi India
How many Audi India stores are there?
Audi India's showroom network stood at 29, with a target of about 40 showrooms, according to The Hindu BusinessLine in August 2026.[6] source: The Hindu BusinessLine
How fast is Audi India growing in India?
Audi India's India sales in 2025 were 4,510 cars, down 22% from 5,816 in 2024, as reported by ET Small Business in August 2026.[3] source: ET Small Business
What is Audi India's current strategy in India?
In August 2026 Audi India planned six launches over 18 months and a network of 40 outlets by end-2027.[3] source: ET Small Business In September 2026 it began local assembly of the Q3 at Shendra and opened ₹1 lakh pre-bookings.[4] source: The Hindu BusinessLine[5] source: Business Today In October 2026 it was weighing a locally made battery electric car.[1] source: Fortune India
Who are Audi India's main competitors?
Audi India's named luxury rivals are BMW and Mercedes-Benz.[6] source: The Hindu BusinessLine ET Small Business reported in June 2026 that Mercedes, BMW and Audi each made price hikes of up to 2% quarterly.[8] source: ET Small Business