Aukera
Latest, : Aukera has opened its 32nd store in India and first outlet in Tamil Nadu, at Velachery in Chennai.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Footprint: where Aukera opened
1 store opening in 1 city on record since May 2026.
- Chennai1 opening
Background
From 6 stories, the newest dated 18 Aug 2026. Summary written 4 Oct 2026.
Aukera is a lab-grown diamond jewellery brand that sells through its own stores in India.
Show 3 more paragraphs and 6 sources
Its stores offer solitaire and other diamond jewellery, with personalised in-store guidance and buy-back and exchange options.[1] source: The Hindu BusinessLine Retail4Growth reported that it aims to be the top player in the lab-grown diamond category.[2] source: Retail4Growth Its stores are in cities including Bengaluru, Delhi NCR, Hyderabad, Pune, Lucknow and Dehradun.[3] source: Retail4Growth
In July 2026 Aukera raised Rs 90 Cr in a round led by Alteria Capital to fund national store expansion.[3] source: Retail4Growth[2] source: Retail4Growth Inc42 described $10 Mn of the July 2026 funding as debt.[4] source: Inc42 Aukera had grown from 13 to 35 stores by then.[3] source: Retail4Growth[2] source: Retail4Growth In July 2026 it opened its 32nd Indian store and first Tamil Nadu outlet in Velachery, Chennai, extending its South India presence.[1] source: The Hindu BusinessLine ET Retail reported in August 2026 that Aukera has 35 stores.[5] source: ET Retail
Lab-grown diamonds account for nearly 10% of India's Rs 80,000 crore diamond market, ET Retail reported in August 2026.[5] source: ET Retail In the same report, Limelight Lab Grown Diamonds had around 80 stores across 45 cities and planned over 100 stores.[5] source: ET Retail Titan's Beyon has entered the category.[3] source: Retail4Growth
Sources
Questions about Aukera
What are Aukera's expansion plans?
Aukera raised Rs 90 Cr led by Alteria Capital in July 2026 to fund national store expansion. It opened its first Tamil Nadu store in Velachery, Chennai, in July 2026, and has stores in cities including Bengaluru, Hyderabad, Pune, Lucknow and Dehradun.[1] source: The Hindu BusinessLine[3] source: Retail4Growth
Where and when is Aukera opening new stores?
Aukera opened its 32nd Indian store, and its first in Tamil Nadu, in Velachery, Chennai, in July 2026. The store offers solitaire and other diamond jewellery.[1] source: The Hindu BusinessLine
How many Aukera stores are there?
Aukera had 35 stores, as reported by ET Retail in August 2026.[5] source: ET Retail[6] source: ET Small Business
How fast is Aukera growing in India?
Aukera grew from 13 to 35 stores, as reported when it raised Rs 90 Cr in July 2026.[3] source: Retail4Growth[2] source: Retail4Growth
What is Aukera's current strategy in India?
Aukera raised Rs 90 Cr led by Alteria Capital in July 2026 to fund national store expansion.[3] source: Retail4Growth[2] source: Retail4Growth It opened its first Tamil Nadu store in Velachery, Chennai, in July 2026 as its 32nd Indian store.[1] source: The Hindu BusinessLine It had 35 stores by August 2026.[5] source: ET Retail
Who are Aukera's main competitors?
ET Retail's August 2026 report puts Aukera, with 35 stores, alongside Limelight Lab Grown Diamonds, which has around 80 stores across 45 cities and plans over 100 stores.[5] source: ET Retail Titan's Beyon has also entered the category.[3] source: Retail4Growth
Stories that mention Aukera
2 stories
Aukera is named in these stories but is not their subject.