GIVA
GIVA is expanding, with Multiples holding exclusive rights to acquire an $80–100 million stake at a ~₹6,000 crore valuation and GIVA targeting up to 150 additional outlets this year (Mint, 11 Aug). It pulled its Kriti Sanon Raksha Bandhan campaign after backlash and staff-safety concerns (ET BrandEquity, 2 Sept).
What it means Jewellery rivals face a well-funded silver-led chain adding stores at pace.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 4 stories, the newest dated 5 Oct 2026. Summary written 11 Oct 2026.
GIVA is an Indian fine jewellery direct-to-consumer brand that sells contemporary silver jewellery. [1] source: MediaBrief
Show 3 more paragraphs and 4 sources
Mint describes it as a loss-making brand that continues expanding its retail footprint. [2] source: Mint Its initial investment was ₹10 lakh, and Ishendra Agarwal is its founder. [2] source: Mint
In October 2026, GIVA launched the 'Tyohar Anek, Feeling Ek' Navratri campaign, showing silver jewellery at garba nights, pandal visits and festive gatherings. [1] source: MediaBrief In August 2026 it withdrew a Raksha Bandhan campaign featuring Kriti Sanon from all media platforms after social-media backlash over her outfit and a scene involving a rakhi tied to a dog. [3] source: NDTV Profit Kangana Ranaut had criticised the campaign's Indo-Western styling and pet-focused sequence, and Sanon defended it. [4] source: NDTV Profit Mint reported that the backlash created safety concerns for store and on-ground staff, and Agarwal said the campaign message remains unchanged. [2] source: Mint
Mint reported a valuation of ~₹4,924.55 crore as of July 28, 2026. [2] source: Mint GIVA's consolidated net loss was ₹72.35 crore in FY25 and ₹58.65 crore in FY24, with negative EBITDA of ₹51.30 crore in FY25. [2] source: Mint Daily orders rose from around 1 to nearly 250. [2] source: Mint
Sources
Questions about GIVA
Who leads GIVA?
GIVA's founder is Ishendra Agarwal, who said in August 2026 that the brand's campaign message remains unchanged after it pulled its Kriti Sanon Raksha Bandhan campaign. [2] source: Mint
What is GIVA's current strategy in India?
In August 2026 GIVA withdrew its Kriti Sanon Raksha Bandhan campaign from all media platforms after backlash, while continuing to expand its retail footprint. In October 2026 it launched the 'Tyohar Anek, Feeling Ek' Navratri campaign for silver jewellery. [3] source: NDTV Profit[2] source: Mint[1] source: MediaBrief
Stories that mention GIVA
3 stories
GIVA is named in these stories but is not their subject.