Part of Reliance group
AZORTE
AZORTE is expanding, with its 44th India store now open at Nexus Elante Mall in Chandigarh, its first in the city (IMAGES Business of Fashion, 28 Jul), after the 43rd opened in Bengaluru's Phoenix Marketcity Whitefield (Retail4Growth, 20 Jul). Its stores rely on RFID, smart trial rooms and self-checkout (Retail4Growth, 27 Jul).
What it means Premium fashion rivals in North India now face a Reliance Retail-backed, technology-led format in Chandigarh.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: AZORTE’s Chandigarh debut at Nexus Elante Mall shows premium fashion operators can use tech-enabled stores to scale North India presence while improving in-store convenience and checkout efficiency.Reported: AZORTE enters Chandigarh with 44th India store at Nexus Elante Mall. Reliance Retail’s premium fashion chain has opened its first Chandigarh store at Nexus Elante Mall, extending its North India footprint.Watch:
- Reported: AZORTE's 43rd store rollout, now with RFID tagging, smart trial rooms, and self-checkout, signals a replicable tech-enabled store template that operators should benchmark for efficiency gains.Reported: AZORTE Opens 43rd Store Nationally, 8th in Bengaluru at Phoenix Marketcity Whitefield. Reliance Retail's fashion label AZORTE expands its Bengaluru footprint with a new outlet at Phoenix Marketcity Whitefield, equipped with RFID tagging, smart trial rooms, and self-checkout tech.Watch:
Footprint: where AZORTE opened
4 store openings in 3 cities on record since May 2026.
Who else is opening there:BengaluruPhoenix Marketcity, Bengaluru
Background
From 7 stories, the newest dated 28 Jul 2026. Summary written 4 Oct 2026.
AZORTE is Reliance Retail's premium fashion and lifestyle brand, and it runs its own stores in India. [1] source: IMAGES Business of Fashion[2] source: Retail4Growth
Show 3 more paragraphs and 7 sources
Its stores follow a technology-led neostore format that uses RFID, QR-assisted shopping, smart trial rooms and self-checkout. [1] source: IMAGES Business of Fashion[2] source: Retail4Growth The neostore offers fashion across categories. [2] source: Retail4Growth
In July 2026 AZORTE opened its first Chandigarh outlet at Nexus Elante Mall, which it described as its 44th store in India. [1] source: IMAGES Business of Fashion[2] source: Retail4Growth In July 2026 it also opened its 43rd store nationally, its 8th in Bengaluru, at Phoenix Marketcity Whitefield. [3] source: Retail4Growth In May 2026 it opened two stores: a four-floor, 10,996 sq ft outlet at HSR Layout in Bengaluru and a 12,865 sq ft store at Nexus Ahmedabad One Mall. [4] source: The Hindu BusinessLine[5] source: Retail4Growth Also in May 2026, AZORTE launched India's first Hello Kitty shop-in-shop across 40 stores and online, in partnership with Sanrio. [6] source: Retail4Growth
Sanrio opened its first India office in Mumbai at around the same time as the Hello Kitty launch. [6] source: Retail4Growth ET Small Business reported in June 2026 that Singapore fintech Aleta Planet plans to enter India through partnerships with licensed entities to issue Sanrio-themed Visa debit cards, with a tie-in with AZORTE. [7] source: ET Small Business
Sources
Questions about AZORTE
What are AZORTE's expansion plans?
AZORTE expanded into Chandigarh in July 2026 with a store at Nexus Elante Mall. It also opened a Bengaluru store at Phoenix Marketcity Whitefield in July 2026, and stores in Bengaluru's HSR Layout and at Nexus Ahmedabad One Mall in May 2026. [1] source: IMAGES Business of Fashion[2] source: Retail4Growth[3] source: Retail4Growth[4] source: The Hindu BusinessLine[5] source: Retail4Growth
Where and when is AZORTE opening new stores?
AZORTE opened its first Chandigarh store at Nexus Elante Mall in July 2026. It was described as the brand's 44th store in India and uses the neostore format with RFID, smart trial rooms and self-checkout. [1] source: IMAGES Business of Fashion[2] source: Retail4Growth
Who owns AZORTE?
AZORTE is a premium fashion brand owned by Reliance Retail. [1] source: IMAGES Business of Fashion[2] source: Retail4Growth[3] source: Retail4Growth
What is AZORTE's current strategy in India?
In May 2026 AZORTE launched India's first Hello Kitty shop-in-shop across 40 stores with Sanrio, and opened stores in Bengaluru's HSR Layout and at Nexus Ahmedabad One Mall. In July 2026 it opened at Phoenix Marketcity Whitefield in Bengaluru and at Nexus Elante Mall in Chandigarh. [6] source: Retail4Growth[4] source: The Hindu BusinessLine[5] source: Retail4Growth[3] source: Retail4Growth[1] source: IMAGES Business of Fashion[2] source: Retail4Growth