Part of Eternal
Blinkit
Blinkit is growing: weekly active users grew 42% year-on-year in the latest week, and it averaged 36 million weekly users in Q2 FY27 (ET Retail, 14 Oct). Elara Capital flags AI shopping agents as a threat to ad profits (Storyboard18, 6 Oct).
What it means
Blinkit has scale but almost no margin; ad and listing fees will have to carry it.
Reported: Revenue of ₹15,664 cr at a 0.6% adjusted EBITDA margin in Q1 FY27.
Watch: Q2 FY27 results, expected late Oct — adjusted EBITDA margin below zero.
- Affected
- FMCG brands Blinkit stocks — rising ad and listing asksDo now: before its next results, budget for it to seek that margin from you, not from shoppers.
- Rapido (food delivery) — a rival with no margin to cutDo now: don't expect deeper price cuts from it while its margin stays this thin; compete on range and service.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Footprint: where Blinkit opened
No opening on record since May 2026; 1 announced plan.
Background
From 9 stories, the newest dated 9 Oct 2026. Summary written 10 Oct 2026. Newer developments are under Latest moves.
Blinkit is a quick-commerce platform that is part of Eternal, which also runs Zomato. [1] source: Business Today
Show 3 more paragraphs and 9 sources
Living Media India sells magazines through quick commerce, including Blinkit delivery in 10–12 minutes. [2] source: afaqs Brands sell on Blinkit, including Chheda Specialities Foods' ₹75 OG Snack Pack and TailBlaze Longevity's HeartPour dog food. [3] source: MediaBrief[4] source: Entrackr In October 2026, Blinkit and Zepto still sold the Diet Coke 330 ml can at ₹50, while some bottlers and retailers in Delhi-NCR, Mumbai, Bengaluru and Goa raised it to ₹70. [5] source: ET Small Business
ICICI Securities said in its 07 October 2026 report that Blinkit's dark-store count is nearing ~3,000 and that it is the only major quick commerce player with EBITDA profitability. [6] source: Moneycontrol Bernstein found Blinkit led quick commerce with a 94.4% average in-stock rate, ahead of Flipkart Minutes at 88.7%, Swiggy Instamart at 83.8% and Zepto at 82.5%. [7] source: Entrackr That study covered 150 SKUs over 10 days in Mumbai, Gurugram and Bengaluru. [7] source: Entrackr Zomato and Blinkit onboarded 3.1 lakh delivery partners in FY26, a 57% increase on the previous year. [1] source: Business Today Their third EV Bazaar in New Delhi drew 2,500 delivery partners and more than 20 manufacturers. [8] source: YourStory
Deepinder Goyal, Eternal's CEO, shared the delivery-partner figures on X. [1] source: Business Today California Pistachios launched a campaign across six Indian cities with a Blinkit tie-up in October 2026. [9] source: BW Retail World
Sources
- TailBlaze Longevity raises $300K pre-seed led by Comma Capital to launch HeartPour dog food
- ICICI Securities keeps Buy on Eternal with Rs 425 target as Blinkit nears 3,000 dark stores
- Blinkit leads quick commerce on product availability at 94.4%; Flipkart Minutes second at 88.7%: Bernstein
- Zomato and Blinkit's third EV Bazaar in New Delhi draws 2,500 delivery partners and 20+ EV makers
- California Pistachios launches 'The Better Snack' campaign across six Indian cities, with a Blinkit tie-up
Questions about Blinkit
How many Blinkit stores are there?
Blinkit's dark-store count is nearing ~3,000, according to ICICI Securities' 07 October 2026 report on Eternal. [6] source: Moneycontrol
Who owns Blinkit?
Blinkit is part of Eternal, the company that also runs Zomato. Eternal CEO Deepinder Goyal reported the combined Zomato and Blinkit delivery-partner onboarding figures for FY26. [1] source: Business Today
Who are Blinkit's main competitors?
Blinkit competes with Flipkart Minutes, Swiggy Instamart and Zepto in quick commerce. Bernstein put Blinkit's average in-stock rate at 94.4%, against 88.7% for Flipkart Minutes, 83.8% for Swiggy Instamart and 82.5% for Zepto, in a report covered in October 2026. [7] source: Entrackr
Stories that mention Blinkit
14 stories
Blinkit is named in these stories but is not their subject.
- Eternal, SBI Card launch co-branded credit card with 10% instant discount on Zomato, District and Bistro
- Kitchen Secret raises Rs 1.14 crore seed round led by BeyondSeed to widen quick-commerce reach
- Bla Bli Blu turns EBITDA-positive and hits Rs 250 crore annualised run-rate about a year after launch
- FSSAI weighs ecommerce-specific food rules for quick commerce and cloud kitchens, begins dark store inspections
- FSSAI readies tighter food-safety rules for quick-commerce platforms in India's $80 billion online market
- Festive retail media spend to reach INR 11,500 crore in 2026, up 27%, as quick-commerce ads jump 50%
- Zomato and Blinkit launch 'Main Udega' anthem celebrating delivery partners' aspirations beyond gig work
- Gramiyaa raises Rs 18.65 crore Series A at Rs 110 crore valuation, up 49% on its pre-round value
- Flipkart Minutes appoints Dibyendu Sen as associate director for brand partnerships and monetisation
- Sober & Co raises Rs 75 lakh at Rs 10 crore valuation, targets Pune entry by December
- Apple Pay enters India with Axis Bank cards, but must find room in a UPI-first market
- Amazon Now doubles India reach to over 120 cities in two weeks
- Quick-commerce shelf crunch pushes D2C food brands deeper into offline retail