Crocs
Crocs is expanding in India, adding 20 stores this year to a 300-store network and pushing into Tier-2 and Tier-3 markets with Metro Group and Apparel Group (Business Standard, 6 Oct). Its festive campaign is crowded, with the brand and personalisation message underplayed (BW Marketing World, 6 Oct).
What it means Rival footwear brands face a Crocs that is moving into smaller cities through partner-led stores.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Crocs Names Kumar Harshit Commercial Director for India Retail & WholesaleReported: Watch:
All 19 stories on CrocsIndia store openings tracker →1 leadership move at Crocs →
Background
From 9 stories, the newest dated 6 Oct 2026. Summary written 10 Oct 2026.
Crocs is a footwear brand that sells in India through company-operated stores, franchise and partner-led outlets, wholesale, crocs.in and Myntra.[1] source: IMAGES Business of Fashion[2] source: Apparel Resources India
Show 3 more paragraphs and 9 sources
It expands in India with partners Metro and Apparel Group, and Metro Brands lists Crocs in its brand portfolio.[3] source: Business Standard[4] source: Metro Brands Crocs India named Kumar Harshit Commercial Director for Retail & Wholesale in July 2026.[2] source: Apparel Resources India[5] source: IMAGES Business of Fashion
In October 2026, ET Retail reported that Crocs had made India a tier 1 market after double-digit Q2 growth. It added more than 20 stores to the close to 300 it had at the start of the year.[6] source: ET Retail Business Standard reported the push is into Tier-2 and Tier-3 markets with Metro Group and Apparel Group.[3] source: Business Standard ET Retail also reported that Crocs expanded Indian manufacturing from two factories to five.[6] source: ET Retail In August 2026, Apparel Group India opened a Crocs store among eight openings in one day at H&S Mall, Greater Noida West.[7] source: IMAGES Business of Fashion Crocs launched the Echo II in India in August 2026 with a campaign featuring Siddhant Chaturvedi.[1] source: IMAGES Business of Fashion In October 2026 it released the 'Feel It All' festive campaign with KL Rahul.[8] source: ET BrandEquity
Kumar Harshit joined Crocs India from Aditya Birla Fashion after nearly 17 years.[5] source: IMAGES Business of Fashion The Supreme Court declined pleas by Bata India, Liberty Shoes and others against a Delhi High Court ruling that revived Crocs' passing-off suits.[9] source: Business Standard
Sources
Questions about Crocs
What are Crocs' expansion plans?
Crocs is expanding in India into Tier-2 and Tier-3 markets through partnerships with Metro Group and Apparel Group.[3] source: Business Standard In August 2026 a Crocs store opened at H&S Mall in Greater Noida West.[7] source: IMAGES Business of Fashion
Where and when is Crocs opening new stores?
Crocs opened a store at H&S Mall, Boulevard Walk, Greater Noida West in August 2026, one of eight stores Apparel Group India opened in a single day.[7] source: IMAGES Business of Fashion
How many Crocs stores are there?
Crocs had close to 300 stores in India at the start of the year and added more than 20 since, ET Retail reported in October 2026.[6] source: ET Retail
How fast is Crocs growing in India?
Crocs reported double-digit Q2 growth in India, which led it to make India a tier 1 market. The global Crocs brand grew 4 per cent in Q2 and international markets 7 per cent.[6] source: ET Retail
What is Crocs' current strategy in India?
In 2026 Crocs made India a tier 1 market and expanded Indian factories from two to five.[6] source: ET Retail It added stores in Tier-2 and Tier-3 markets with Metro and Apparel Group.[3] source: Business Standard It launched the Echo II in August 2026 [1] source: IMAGES Business of Fashion and the 'Feel It All' campaign in October 2026.[8] source: ET BrandEquity
Stories that mention Crocs
4 stories
Crocs is named in these stories but is not their subject.
- HEYDUDE opens its first India store at Countryside in Amritsar
- Victoria's Secret lands in Pune as Apparel Group expands India footprint
- Metro Brands taps ex-CaratLane COO Atul Sinha to lead core footwear business across 1,032 stores
- Dolce & Gabbana Beauty debuts in Delhi-NCR via Apparel Group at DLF Mall of India