DS Group
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From 4 stories, the newest dated 7 Oct 2026. Summary written 14 Oct 2026.
DS Group markets Pulse Golmol candy under its Pulse brand in India. [1] source: MxMIndia
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It also works with WPP Media and MICA on advertising and digital marketing research. [2] source: ET BrandEquity[3] source: Financial Express
In October 2026, DS Group launched the fourth season of its Pujoy Pulse campaign for Pulse Golmol across West Bengal for Durga Puja, MxMIndia reported. [1] source: MxMIndia The campaign runs under the theme 'Shobar Pujo, Shobar Mazaa' and combines experiential activities, community outreach and consumer games. [1] source: MxMIndia This year's activation extends beyond Kolkata. [1] source: MxMIndia
In September 2026, DS Group, WPP Media and MICA launched DCODE 2.0, an AI-led digital marketing playbook spanning search, paid media, e-commerce and content. [3] source: Financial Express The same three parties forecast that India's AdEx will exceed INR 2 lakh crore in 2026, up from INR 1.85 lakh crore in 2025, with digital at 60% of spend. [2] source: ET BrandEquity Also in September 2026, ET Brand Equity named DS Group among consumer brands increasing or refining festive connected-TV spending. [4] source: ET BrandEquity That report put India's CTV audience at 207 million viewers. [4] source: ET BrandEquity
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Questions about DS Group
What is DS Group's current strategy in India?
In September 2026, DS Group, WPP Media and MICA launched DCODE 2.0, an AI-led digital marketing playbook. [3] source: Financial Express Also in September 2026, DS Group was named among brands increasing or refining festive connected-TV spending. [4] source: ET BrandEquity In October 2026, it launched the fourth season of its Pujoy Pulse campaign for Pulse Golmol candy across West Bengal. [1] source: MxMIndia
Stories that mention DS Group
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