DSG Consumer Partners

DSG Consumer Partners is an investor in Indian consumer brands. It led the Pre-Series A round of the Indian soft drink brand Bombay Banta.[1] source: ET Hospitality It is also named on the Bain-DSG report on India's insurgent consumer brands, published with Bain & Company.[2] source: ET Small Business[3] source: The Hindu BusinessLine

In May 2026, Bombay Banta raised Rs 8 crore in a Pre-Series A round led by DSG Consumer Partners.[1] source: ET Hospitality The money is to fund pan-India expansion, distribution, quick commerce penetration, product launches and entry into airlines, luxury hotels and restaurants.[1] source: ET Hospitality

In June 2026, the Bain-DSG report found that Indian insurgent consumer brands generated $7.5B of revenue in FY25, against $2 billion five years earlier.[4] source: ET Retail[5] source: ET Small Business It said these brands grew over 3x faster than incumbents, with jewellery insurgents at 6.5x and beauty insurgents at 6x category averages.[4] source: ET Retail[5] source: ET Small Business The report also found that under 1% of post-2008 consumer startups cross Rs 100 cr and only 22% scale beyond Rs 500 cr.[2] source: ET Small Business It studied 200+ brands, and 39 brands were in the Insurgex Index for FY25, including 19 new entrants.[3] source: The Hindu BusinessLine