Elixiir Foods
Latest, 23 Sept: FreshTerra targets 12-15 NCR stores by FY28, 100 outlets and IPO within five years.
Newest on Elixiir Foods
Browse all 9 storiesWhat we know
From 4 stories, the newest dated 23 Sept 2026. Summary written 3 Oct 2026.
Elixiir Foods is the company that launched premium grocery brand FreshTerra, beginning with a store in Gurugram. [1] source: ET Retail Its owned omnichannel model fulfils 30-90 minute orders from stores and targets affluent Delhi-NCR households with nearly 1,000 private-label food SKUs. [1] source: ET Retail The Gurugram store carries farm produce, chemical-free meat, organic staples, private labels and in-house cafes. [2] source: ET Small Business
In July 2026, Elixiir Foods opened FreshTerra's first Gurugram grocery and gourmet store after raising $9 million in seed funding. [2] source: ET Small Business The first outlet is 4,000-square-foot, and five outlets are planned by March. [1] source: ET Retail The company plans 12-15 company-operated Delhi-NCR outlets by FY28. [2] source: ET Small Business Mint reported in September 2026 that FreshTerra had two NCR grocery stores and planned 12-15 by FY28 and eventually 100 outlets. [3] source: Mint Mint also reported a third Noida store planned for November and an IPO targeted in about five years. [3] source: Mint
Financial Express reported that former Metro Cash & Carry India CEO Arvind Mediratta launched FreshTerra in Gurugram. [4] source: Financial Express The same report cites a plan for five stores and five cafés by end-FY27, around 2,800 SKUs and roughly 1,000 private-label SKUs. [4] source: Financial Express
Elixiir Foods has appeared in 9 distinct RetailIntel stories between Jul 2026 and Sept 2026, most often under retail brand, store opening and retail company and most frequently linked to Gurugram, New Delhi and Bengaluru.
Brands most often mentioned alongside Elixiir Foods
FreshTerra, Britannia, DLF Malls, Fabindia, Farmley, Flipkart.
Most-cited sources on Elixiir Foods
ET Retail (3 stories), ET Small Business (3 stories) and Financial Express · BrandWagon (1 story).
Sources
Questions about Elixiir Foods
What are Elixiir Foods' expansion plans?
Elixiir Foods' FreshTerra began in Gurugram in July 2026 and plans 12-15 company-operated Delhi-NCR outlets by FY28. A third store is planned in Noida, and the long-term target is 100 outlets, as reported in September 2026. [2] source: ET Small Business[3] source: Mint
Where and when is Elixiir Foods opening new stores?
Elixiir Foods opened FreshTerra's first store, a grocery and gourmet store, in Gurugram in July 2026, after raising $9 million in seed funding. [2] source: ET Small Business
What is Elixiir Foods' current strategy in India?
In July 2026 Elixiir Foods launched FreshTerra in Gurugram with $9 million in seed funding and an owned omnichannel model with 30-90 minute delivery. In September 2026 it was targeting 12-15 NCR stores by FY28 and an IPO in about five years. [1] source: ET Retail[2] source: ET Small Business[3] source: Mint