FreshTerra
FreshTerra is expanding in Delhi NCR, moving from two grocery stores toward 12-15 outlets by FY28, with a third Noida store due in November (Mint, 23 Sept). It is still seeking fresh capital, having opened with $9 million in seed funding (Mint).
What it means Value-grocery and premium-grocery rivals in Delhi NCR face a private-label-led chain that fulfils orders from its stores.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Health-focused omnichannel food retailer FreshTerra plans a second Gurugram store and a Noida launch next month, targeting 5-6 outlets by March 2027.Reported: Watch:
- Reported: FreshTerra’s Gurugram debut shows how premium grocers can use compact local stores as both affluent-shopping destinations and 30–90 minute fulfilment hubs.Reported: Elixiir Foods has launched FreshTerra, an omnichannel premium grocery format aimed at affluent Delhi-NCR households. The brand plans five stores by March 2027, using stores to fulfil 30–90 minute orders and carrying nearly 1,000 private-label food SKUs.Watch:
- Reported: FreshTerra’s hub-and-spoke store model makes Delhi-NCR density, local assortment discipline and reliable omnichannel fulfilment the immediate execution priorities.Reported: Arvind Mediratta launches FreshTerra in Gurugram with Delhi-NCR cluster plan. FreshTerra will use stores as fulfilment hubs, build a private-label range and add cafés as it scales.Watch: Funding follow-on, strategic supply partnerships or debt facilities before the planned FY28 footprint is completed.
Footprint: where FreshTerra opened
1 store opening in 1 city on record since May 2026; 2 announced plans.
Background
From 6 stories, the newest dated 23 Sept 2026. Summary written 3 Oct 2026.
FreshTerra is a premium, health-focused grocery and gourmet retailer launched by Elixiir Foods.[1] source: ET Retail
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It runs an omnichannel model in which stores fulfil orders in 30-90 minutes, aimed at affluent Delhi-NCR households.[1] source: ET Retail Its first outlet, a 4,000-square-foot store in Gurugram, opened in July 2026.[1] source: ET Retail The range includes nearly 1,000 private-label SKUs,[1] source: ET Retail and Financial Express reported around 2,800 SKUs in total.[2] source: Financial Express The stores feature farm produce, chemical-free meat, organic staples and in-house cafes.[3] source: ET Small Business
FreshTerra raised $9 million in seed funding, reported in July 2026.[3] source: ET Small Business It planned 12-15 company-operated Delhi-NCR outlets by FY28.[3] source: ET Small Business Mint reported in September 2026 that FreshTerra had 2 stores, with a third Noida store planned in November.[4] source: Mint Mint also reported a long-term target of 100 stores and an IPO in about five years.[4] source: Mint BusinessLine reported in September 2026 a plan for 5-6 stores by March 2027 and up to 300-400 potential stores in Delhi NCR.[5] source: The Hindu BusinessLine It secures produce through advance farmer payments and minimum order commitments for 5-6 months.[5] source: The Hindu BusinessLine Financial Express reported a target of five stores and five cafés by end-FY27.[2] source: Financial Express
Former Metro Cash & Carry India CEO Arvind Mediratta launched FreshTerra in Gurugram.[2] source: Financial Express The Hindu BusinessLine named Arvind Mediratta and Ambuj Narayan as the people launching the stores under Elixiir Food.[6] source: The Hindu BusinessLine