FirstCry
FirstCry is growing, with Q1 FY27 revenue of ₹2,106 crore, up 13%, and India revenue up 18% as FC Qwik reaches 12 cities (YourStory, 13 Aug).
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 7 stories, the newest dated 6 Oct 2026. Summary written 11 Oct 2026. Newer developments are under Latest moves.
FirstCry is an omnichannel kids retailer, and its parent company is Brainbees Solutions.[1] source: Mint[2] source: Inc42
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Its platform has more than 25 million registered users.[3] source: Retailers Association of India Swara Baby Products, a baby-products company backed by FirstCry, is described by Inc42 as a subsidiary.[4] source: Entrackr[2] source: Inc42
Brainbees reported Q1 FY27 revenue of ₹2,106 crore and a ₹31 crore net loss, and FirstCry shares rose 8% on 28 September.[5] source: Mint Goldman Sachs bought a ₹119 crore stake in Brainbees on 24 September 2026, and TPG sold its full 2.21% stake for ₹202 crore.[5] source: Mint[6] source: Mint[2] source: Inc42 On 31 August, Brainbees sought shareholder approval to change the use of ₹280 crore of IPO proceeds, cutting funds for Saudi Arabia expansion and standalone Babyhug stores in India.[1] source: Mint In October 2026, Swara Baby Products received SEBI approval for a Rs 1,000 crore IPO, in which Brainbees will sell shares worth Rs 300 crore.[4] source: Entrackr Swara's FY26 operating revenue grew 23% to Rs 1,163.9 crore.[4] source: Entrackr
In September 2026, Decathlon Sports India partnered with FirstCry to offer more than 500 kids' sports products on the platform.[3] source: Retailers Association of India A Mint report says the proposed 0.4% UPI MDR on transactions above ₹2,000 from 15 October would raise payment costs for FirstCry, alongside Nykaa, Lenskart and DMart.[7] source: Mint
Sources
Questions about FirstCry
Who owns FirstCry?
FirstCry's parent company is Brainbees Solutions, which sought shareholder approval on 31 August to change the use of ₹280 crore of IPO proceeds and reported Q1 FY27 revenue of ₹2,106 crore. [1] source: Mint[5] source: Mint
What is FirstCry's current strategy in India?
In September 2026 FirstCry partnered with Decathlon Sports India to sell more than 500 kids' sports products to its platform users. On 31 August, parent Brainbees sought to cut IPO funds for Saudi Arabia expansion and standalone Babyhug stores in India. In October 2026 FirstCry-backed Swara Baby Products received SEBI approval for a Rs 1,000 crore IPO. [4] source: Entrackr[1] source: Mint[3] source: Retailers Association of India
More stories about FirstCry
Stories that mention FirstCry
6 stories
FirstCry is named in these stories but is not their subject.
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