ICICI Bank

ICICI Bank is pushing its festive consumer-spending drive, with a 10% card discount on Flipkart Big Billion Days from October 8 and up to ₹35,000 off travel (Business Today, 6 Oct). It also expects gold at ₹1.40 lakh–₹1.60 lakh per 10g through 2026 to curb jewellery demand (The Hindu BusinessLine, 26 Sept).

What it means Jewellery retailers face weaker volumes, while Flipkart, Croma, Ajio, Tata Cliq and MakeMyTrip gain card-funded traffic.

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Background

From 5 stories, the newest dated 6 Oct 2026. Summary written 10 Oct 2026.

ICICI Bank is an Indian bank whose credit and debit cards feature in retail and e-commerce festive-sale offers.

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It runs an annual card-offer campaign, Festive Bonanza, with partners that include Flipkart, Apple, Samsung and MakeMyTrip.[1] source: Business Today

In October 2026, ICICI Bank's Festive Bonanza 2026 offered 10% off with its cards during Flipkart Big Billion Days, from October 8.[1] source: Business Today The campaign also offered up to ₹7,000 instant cashback on new iPhones, up to ₹15,000 cashback on select Apple products, up to ₹30,000 off electronics and up to ₹35,000 off travel.[1] source: Business Today It listed iPhone for Life 24-month instalments from ₹2,497.[1] source: Business Today NDTV Profit reported that Axis Bank and ICICI Bank cards get instant discounts of up to 10% on Flipkart, whose main sale opens on October 9 after early access on October 8.[2] source: NDTV Profit[3] source: NDTV Profit Mint also reported up to 10% on Flipkart for eligible Axis Bank and ICICI Bank cards.[4] source: Mint

On October 1, 2026, CNBC-TV18 reported that Elara Securities named ICICI Bank its top stock pick.[5] source: CNBC-TV18 Alongside ICICI Bank, Axis Bank is named as a card partner offering discounts on Flipkart.[2] source: NDTV Profit

Sources

  1. Flipkart Big Billion Days opens October 8 for Plus and VIP; OPPO Find X9 Ultra drops to Rs 1,53,000 from Rs 1,69,999NDTV Profit
  2. Amazon, Flipkart line up card discounts of up to 10% for October festive salesMint

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Questions about ICICI Bank

What is ICICI Bank's current strategy in India?

In October 2026, ICICI Bank ran its Festive Bonanza 2026 campaign, offering 10% off on Flipkart Big Billion Days from October 8, up to ₹7,000 cashback on new iPhones and up to ₹30,000 off electronics.[1] source: Business Today Its cards also carried up to 10% instant discount on Flipkart.[3] source: NDTV Profit

Who are ICICI Bank's main competitors?

ICICI Bank and Axis Bank cards both offer instant discounts of up to 10% on Flipkart during its October 2026 Big Billion Days sale, while Amazon's Great Indian Festival carries a 10% instant discount on SBI cards.[2] source: NDTV Profit[4] source: Mint

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