Indriya
Latest, : Indriya launches 'Festival of Love' Diwali campaign with Aditi Rao Hydari and Siddharth
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Aditya Birla Group's jewellery brand Indriya, which began in July 2024, unveiled Padmika on Monday.Reported: Watch:
- Reported: Indriya is localising its southern retail play with Krithi Shetty and temple-jewellery storytelling to drive festive and bridal traffic across four high-potential states.Reported: Aditya Birla Group’s jewellery brand Indriya has named actor Krithi Shetty its southern brand ambassador and rolled out a Varalakshmi campaign across Andhra Pradesh, Telangana, Karnataka and Tamil Nadu, highlighting temple jewellery for younger festive and bridal shoppers.Watch:
Background
From 7 stories, the newest dated 8 Oct 2026. Summary written 9 Oct 2026.
Indriya is the jewellery brand of Aditya Birla Group, which began in July 2024.[1] source: The Hindu BusinessLine
Show 3 more paragraphs and 7 sources
It was launched in 2024 with a Rs 5,000 crore investment and has opened 81 stores across 40 cities.[2] source: Business Standard The brand targets top-three status among Indian jewellery brands.[3] source: The Hindu BusinessLine
In October 2026 Indriya launched Padmika, a 22-karat gold festive collection inspired by Goddess Lakshmi.[1] source: The Hindu BusinessLine It also launched its "Festival of Love" Diwali campaign with Aditi Rao Hydari and Siddharth.[4] source: afaqs In August 2026 it appointed actor Krithi Shetty as southern brand ambassador and launched a Varalakshmi campaign for Andhra Pradesh, Telangana, Karnataka and Tamil Nadu.[5] source: The Hindu BusinessLine In June 2026 ET Small Business reported that diamond-studded items made up more than 20% of sales and old-gold exchange reached 50%, and that Indriya plans to expand from 80 to 100 stores.[6] source: ET Small Business It also launched SparkleScope, an in-store diamond sparkle evaluation technology.[3] source: The Hindu BusinessLine Business Standard reported a target of 200-250 outlets.[2] source: Business Standard
Sandeep Kohli is the CEO of Indriya. In July 2026 he said jewellery demand had rebounded strongly amid the wedding season after customs-duty-driven price hikes.[7] source: Business Today
Sources
Questions about Indriya
How many Indriya stores are there?
Indriya had opened 81 stores across 40 cities, as Business Standard reported in June 2026, and it targets 200-250 outlets.[2] source: Business Standard
Who owns Indriya?
Indriya is owned by Aditya Birla Group, which launched the jewellery brand in July 2024.[1] source: The Hindu BusinessLine
Who leads Indriya?
Sandeep Kohli is the CEO of Indriya, the Aditya Birla Group jewellery brand, and spoke about the brand's top-3 jeweller target in July 2026.[7] source: Business Today
What is Indriya's current strategy in India?
In June 2026 Indriya launched SparkleScope, an in-store diamond sparkle evaluation technology.[3] source: The Hindu BusinessLine In August 2026 it appointed Krithi Shetty as southern brand ambassador.[5] source: The Hindu BusinessLine In October 2026 it launched the Padmika 22-karat gold collection.[1] source: The Hindu BusinessLine[1] source: The Hindu BusinessLine[5] source: The Hindu BusinessLine[3] source: The Hindu BusinessLine
Stories that mention Indriya
1 story
Indriya is named in these stories but is not their subject.