iQOO
iQOO is expanding its India line-up, with the Z11xa 5G launched at ₹28,999 (Business Today, 7 Sept) and a 4GB+64GB Z11 Lite 5G variant added at ₹17,499 (NDTV Profit, 23 Sept), while a new iQOO 16 flagship is teased (Gadgets 360, 9 Oct). Memory shortages pushed the iQOO 15R from ₹44,999 to ₹53,999 (91mobiles, 9 Oct).
What it means Mid-range rivals face iQOO pricing from ₹17,499 up to flagship.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 6 stories, the newest dated 10 Oct 2026. Summary written 16 Oct 2026.
Show 3 paragraphs and 6 sources
iQOO is a smartphone brand sold in India, with models including the iQOO 15, iQOO 15R and iQOO Z11 Lite 5G listed on Amazon. [1] source: Gadgets 360[2] source: Digit[3] source: Gadgets 360 At the 10th India Mobile Congress in 2026, iQOO leaders called India a key growth market despite rising RAM and storage costs lifting device prices. [4] source: The Hindu BusinessLine
In October 2026, iQOO previewed its iQOO 16 flagship at India Mobile Congress. The phone runs on Qualcomm's Snapdragon 8 Elite Extreme Gen 6 chip and will debut in India later. [5] source: Business Today 91mobiles reported that the iQOO 15R's India price rose from Rs 44,999 at launch to Rs 53,999 due to memory shortages. [6] source: 91mobiles A leak suggests an iQOO 16R phone and a gaming tablet could follow in India. [6] source: 91mobiles In Amazon's Great Indian Festival 2026, the iQOO 15R was priced at Rs 46,499 with a Rs 7,500 coupon, falling to Rs 45,105 with Amazon Pay ICICI Bank card cashback. [2] source: Digit The iQOO 15 had an effective sale price of Rs 76,999 and the iQOO Z11 Lite 5G sold at Rs 19,497. [1] source: Gadgets 360[3] source: Gadgets 360
Digit compared the iQOO 15R with the OnePlus 15R, which sold at Rs 55,249 after a Rs 1,750 SBI card discount. [2] source: Digit iQOO previewed its flagship alongside Motorola's Signature 27 and the Xiaomi 18 Pro. [5] source: Business Today
Sources
Questions about iQOO
What is iQOO's current strategy in India?
In October 2026, iQOO previewed its iQOO 16 flagship with a Snapdragon 8 Elite Extreme Gen 6 chip at India Mobile Congress. [5] source: Business Today The same month it offered the iQOO 15R at Rs 46,499 with a Rs 7,500 coupon on Amazon, and listed the iQOO 15 at an effective Rs 76,999. [1] source: Gadgets 360[2] source: Digit
Who are iQOO's main competitors?
In October 2026, Digit compared the iQOO 15R at Rs 46,499 with the OnePlus 15R at Rs 55,249 in Amazon's Great Indian Festival 2026, a difference of Rs 8,750. [2] source: Digit
Stories that mention iQOO
4 stories
iQOO is named in these stories but is not their subject.
- OnePlus 16R tipped for India launch in December or January 2027 at Rs 70,000–Rs 75,000
- Amazon Great Indian Festival 2026 lists OnePlus Nord 6 at Rs 42,999 as five phones are priced under Rs 50,000
- Motorola confirms Signature 27 India launch with 200MP periscope camera and seven years of OS upgrades
- Amazon India sets Great Indian Festival sale for 8 October, with early electronics deals live