Part of ITC
ITC
What it means
ITC's sales held but its profit did not; the repair runs through price hikes and input costs.
Reported: Revenue +28% YoY but net profit −16.21% in Q1 FY27.
Watch: Q2 FY27 results, expected late Oct — net profit falls YoY again.
- Affected
- ITC's raw-material and packaging suppliers — first in line for cost cutsDo now: expect it to ask for lower prices after that fall in net profit; tie any cut to volume.
- Hindustan Unilever and Britannia — a rival short of marginDo now: test your prices where you overlap with it; its next results show whether its margin recovers.
All figures consolidated. The figure for Q1 FY26 is confirmed on that basis by .
up 27.6% YoY
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 6 stories, the newest dated 12 Oct 2026. Summary written 13 Oct 2026. Newer developments are under Latest moves.
ITC sells cigarettes under brands such as Classic Connect and Gold Flake Super Star.[1] source: NDTV Profit
Show 3 more paragraphs and 6 sources
Its Fabelle chocolate brand sells through hotel boutiques, Tier-1 malls, D2C cold-pack shipments and quick-commerce dark stores.[2] source: ET BrandEquity ITC is also named among FMCG and snack makers exposed to palm oil input costs, alongside Britannia and Patanjali Foods.[3] source: The Hindu BusinessLine
In October 2026 ITC raised the Classic Connect 20-cigarette pack to Rs 428 from Rs 390, a 9.74% increase, and the Gold Flake Super Star 10-pack to Rs 89 from Rs 79.[1] source: NDTV Profit Citi estimates ITC has passed through 75 per cent of the cigarette tax increase via price hikes.[4] source: Business Today In the same month 36 crore ITC shares worth Rs 9,437 crore changed hands in a block deal,[1] source: NDTV Profit and the shares hit a 52-week low of Rs 254.30.[4] source: Business Today HDFC Securities expects ITC's Q2 FY27 cigarette net sales to fall 20% on an 8% volume decline.[5] source: Mint
Fabelle launched its nine-piece Nav-Ras chocolate collection at INR 2,395 in October 2026.[2] source: ET BrandEquity ET Small Business reported on 11 October 2026 that ITC is among the firms eyeing a Farmley stake in a deal that could value Farmley at ₹2,000 crore.[6] source: ET Small Business
Sources
Questions about ITC
What is ITC's current strategy in India?
In October 2026 ITC raised the Classic Connect 20-cigarette pack to Rs 428 from Rs 390 [1] source: NDTV Profit and launched its Fabelle Nav-Ras chocolate box at INR 2,395.[2] source: ET BrandEquity ET Small Business also reported that month that ITC is among the firms eyeing a Farmley stake.[6] source: ET Small Business
More stories about ITC
- ITC raises Gold Flake Premium price to ₹135 per 10-cigarette pack
- FMCG makers hold prices through festive season as they prioritise volume growth
- ITC Infotech to merge with Happiest Minds in ₹1,330 crore share-swap deal
- Delhi High Court stays FSSAI move to cancel ITC licence over Aashirvaad ‘100%’ claims
- JPMorgan sees volume-led consumer staples recovery as ITC weighs on Nifty
- ITC completes ₹3,500 crore Century Pulp acquisition, lifts paper capacity over 50%
Stories that mention ITC
8 stories
ITC is named in these stories but is not their subject.
- Zepto and ITC launch limited-edition Diwali matchbox collectible, Zepto's first brand-exclusive
- HDFC Securities expects ~12% FMCG revenue growth in Q2, but raw material inflation squeezes margins
- FMCG price hikes set to continue as input costs rise, Nuvama says
- ITC targets ₹20,000 crore Aashirvaad consumer spend in five years
- ITC Hotels targets 250 properties and 22,000 keys within five years
- Emami Agrotech plans ₹400 crore Bengal food park, targets IPO after food scale-up
- Restaurant Brands Asia lifts revenue 18% as Burger King India reaches 590 stores
- West Asia volatility puts Indian consumer companies’ margins and festive demand at risk