Joyalukkas
Joyalukkas is leaning harder on recycled gold, with old-gold exchange at 73% of August sales, up from 57% a year earlier (ET Small Business, 14 Oct), while it expects 20% growth in diamond jewellery this festive season (ET Small Business, 13 Oct). Its Tamil Nadu gold-ring order carries a 70:30 split with Kalyan (CNBC-TV18, 22 Aug).
What it means Imported bullion suppliers face weaker demand from Joyalukkas, and Kalyan holds the smaller share of the state order.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Weight your festive diamond assortment toward the ₹10,000-₹1 lakh bracket, with everyday-wear pieces at ₹30,000-₹1 lakh as the fast-movers, and plan lighter necklaces of about 60 grams instead of 100 grams as gold is up 54%.Reported: Joyalukkas expects 20% growth in diamond jewellery, and Senco Gold & Diamonds expects 20% in everyday-wear diamonds. Demand is concentrated in the ₹10,000-₹1 lakh bracket, with Senco's fast-movers at ₹30,000-₹1 lakh. Necklace weights are shifting from 100 grams to 60 grams.Watch: Average necklace weight falling further below 60 grams in jeweller commentary.
- Reported: Joyalukkas and Kalyan must build rigorous procurement, certification and hospital-delivery capabilities to convert Tamil Nadu’s newborn-ring programme into a dependable institutional revenue stream.Reported: Joyalukkas, Kalyan win Tamil Nadu newborn gold-ring supply orders. Tamil Nadu has issued work orders to Joyalukkas and Kalyan Jewellers for a welfare programme supplying eligible newborns at government hospitals with one-gram, 22-carat gold rings. The scheme has a ₹755.83 crore annual outlay and starts with 1.28 lakh rings.Watch: Whether Tamil Nadu renews, expands or retenders the programme after the initial 1.28 lakh rings.
- Reported: Joyalukkas and Kalyan must scale standardized 22-carat ring sourcing, production and government-order fulfillment for a ₹755 crore institutional program, with Joyalukkas handling 70% of volume.Reported: Tamil Nadu Medical Services Corporation has awarded Joyalukkas and Kalyan Jewellers a ₹755 crore order to supply 4.41 lakh one-gram, 22-carat gold rings under a childbirth welfare scheme. Joyalukkas will receive 70% of work orders and Kalyan the remaining 30%.Watch:
Background
From 6 stories, the newest dated 6 Oct 2026. Summary written 10 Oct 2026. Newer developments are under Latest moves.
Show 3 paragraphs and 6 sources
Joyalukkas is a jewellery retailer whose 22K gold rates appear in Business Today's daily price updates alongside those of Malabar Gold & Diamonds and Tanishq. [1] source: Business Today Those updates cover Bengaluru, Delhi, Kolkata, Mumbai, Hyderabad and Chennai. [1] source: Business Today
Tamil Nadu issued work orders to Joyalukkas and Kalyan Jewellers in September 2026 to supply one-gram, 22-carat gold rings for eligible newborns at government hospitals. [2] source: The Hindu BusinessLine The welfare scheme has a ₹755.83 crore annual outlay and begins with 1.28 lakh rings. [2] source: The Hindu BusinessLine On September 28, 2026, Joyalukkas and Malabar quoted 22K gold at ₹13,995 per gram. [3] source: Business Today The quote was ₹13,710 per gram on October 1 [4] source: Business Today and ₹13,680 per gram on October 2. [1] source: Business Today On October 3 Joyalukkas and Malabar quoted ₹13,775 per gram,[5] source: Business Today and on October 6 they quoted ₹13,675 per gram. [6] source: Business Today
Tanishq listed 22K gold at ₹13,720 per gram on October 6, 2026, which was ₹45 above Joyalukkas and Malabar. [6] source: Business Today On October 3 Tanishq listed ₹13,725 per gram, below the ₹13,775 quoted by Malabar Gold & Diamonds and Joyalukkas. [5] source: Business Today Kalyan Jewellers received the Tamil Nadu ring order alongside Joyalukkas. [2] source: The Hindu BusinessLine
Sources
Questions about Joyalukkas
Who are Joyalukkas' main competitors?
Joyalukkas is compared with Tanishq and Malabar Gold & Diamonds on gold rates. On October 6, 2026, Tanishq listed 22K gold at ₹13,720 per gram, ₹45 above Joyalukkas and Malabar at ₹13,675. [6] source: Business Today
Stories that mention Joyalukkas
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Joyalukkas is named in these stories but is not their subject.