Part of Honasa Consumer
Mamaearth
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Background
From 8 stories, the newest dated 8 Oct 2026. Summary written 11 Oct 2026.
Mamaearth is a personal-care brand sold by Honasa Consumer, which Moneycontrol and Mint describe as the Mamaearth parent. [1] source: Moneycontrol[2] source: Mint
Show 3 more paragraphs and 8 sources
HDFC Securities said Mamaearth exceeds 50% of Honasa's business. [3] source: NDTV Profit In baby care, Fortune India lists Mamaearth among the premium D2C players challenging Johnson's Baby and Himalaya. [4] source: Fortune India
In October 2026, Honasa guided Q2 FY27 net sales value growth in the early-thirties year-on-year, with Mamaearth at high-teens and younger brands at mid-forties. [5] source: Entrackr Honasa's Q1 FY27 operating revenue grew 27% to Rs 756 crore. [5] source: Entrackr FTA Global's Agent Readiness Study 2026 scored Mamaearth 92 out of 100, against an average of 43 across 50 Indian ecommerce sites. [6] source: MediaBrief On September 29, 2026, about 1.4 crore Honasa shares, or 4.4% equity worth around ₹643.4 crore, changed hands at ₹450 apiece. [2] source: Mint Sequoia cut its Honasa stake to 2.68% from 3.44%, and Peak XV lowered its holding to 11.50%. [7] source: Storyboard18
Fortune India noted that Baby Forest carries a 25%-30% price premium over Mamaearth or Mother Sparsh. [4] source: Fortune India Marketers from Mamaearth, Libas and Policybazaar spoke at the ET MarTech+ Summit 2026 about personalisation moving from data to context and customer journeys. [8] source: ET BrandEquity
Sources
Questions about Mamaearth
Who owns Mamaearth?
Mamaearth is owned by Honasa Consumer, which Moneycontrol and Mint refer to as the Mamaearth parent. Honasa Consumer's shares changed hands in a block deal on September 29, 2026. [1] source: Moneycontrol[2] source: Mint
Who are Mamaearth's main competitors?
In baby care, Mamaearth is named alongside Baby Forest as a premium D2C player challenging Johnson's Baby and Himalaya. Baby Forest carries a 25%-30% price premium over Mamaearth or Mother Sparsh. [4] source: Fortune India
Stories that mention Mamaearth
10 stories
Mamaearth is named in these stories but is not their subject.
- Amorepacific India creates Premium Division, appoints Vidushi Goyal as Business Head
- BoroPlus enters premium baby care with FromMaa range
- SUGAR Cosmetics raises ₹145 crore at a valuation cut of up to 80%
- India e-commerce order volumes rose 31% during Independence Day sales
- Honasa elevates Shivang Jain to CEO of BTM Ventures after majority-stake buy
- Sofina Ventures exits 1.28% of Honasa Consumer in ₹177 Cr bulk deal at ₹424/share
- Slovic crosses Rs 200 Cr ARR, turns EBITDA positive as home gym demand scales
- India ecommerce to hit $450 Bn by 2031, capturing 22% of retail GMV as D2C and quick commerce drive growth
- Honasa Consumer hires two senior leaders to build new brands beyond Mamaearth
- Sugar Cosmetics chases ₹100-150 cr lifeline at half its 2022 valuation as offline bet sours