MTR
Latest, 12 Oct: Festive retail media spend to reach INR 11,500 crore in 2026, up 27%, as quick-commerce ads jump 50%.
Newest on MTR
Browse all 17 storiesWhat we know
From 8 stories, the newest dated 9 Oct 2026. Summary written 12 Oct 2026. Newer stories are listed under Newest.
MTR is a packaged food brand owned by Orkla India, which also owns Rasoi Magic and Eastern.[1] source: ET Small Business ET Small Business reported that Orkla MTR is among the FMCG players using Blinkit, Instamart, Zepto and Amazon Now for rapid testing and localised assortments.[2] source: ET Small Business In September 2026 Orkla India backed FSSAI's proposed front-of-pack labels for sugar, salt and fat on packaged foods.[1] source: ET Small Business
In October 2026 NDTV Profit reported that Orkla India's MTR launched 8 sweets products.[3] source: NDTV Profit In August 2026 MTR aimed to cut ideation-to-shelf cycles to one month from three months.[2] source: ET Small Business Orkla India said in August 2026 that it plans to accelerate protein and nutrition additions across MTR and Eastern food products.[4] source: ET Small Business For the quarter ended June 2026, Orkla India's revenue from operations rose 10.4% to ₹659.1 crore and net profit was ₹87.7 crore.[4] source: ET Small Business[5] source: Outlook Business Q1FY27 product sales rose 11.5 per cent, volume rose 1.7 per cent and digital commerce grew 38.1 per cent.[6] source: The Hindu BusinessLine
iD Fresh Food competes with MTR, ITC, Tata and Haldiram's in the ready-to-cook segment.[7] source: Mint Tata Consumer and Parle also use quick-commerce platforms for product launches.[2] source: ET Small Business
MTR has appeared in 17 distinct RetailIntel stories between May 2026 and Oct 2026, most often under retail company, retail brand and omni channel and most frequently linked to New Delhi, Bengaluru and Mumbai.
Latest
Orkla India, owner of MTR, Rasoi Magic and Eastern, doubled Q4 FY26 net profit to Rs 73.4 cr on 5% revenue growth despite Kerala disruption (20 May 2026). [8] source: Outlook Business
Brands most often mentioned alongside MTR
Orkla India, Eastern, Nestle India, Rasoi Magic, ITC, Marico.
Most-cited sources on MTR
ET Small Business (4 stories), The Hindu BusinessLine (4 stories) and Mint (2 stories).
Sources
Questions about MTR
Who owns MTR?
MTR is owned by Orkla India, which also owns the Rasoi Magic and Eastern brands.[1] source: ET Small Business
What is MTR's current strategy in India?
In August 2026 MTR aimed to cut ideation-to-shelf cycles to one month from three months, and Orkla India said it plans to add protein and nutrition products across MTR and Eastern.[4] source: ET Small Business[2] source: ET Small Business In October 2026 Orkla India's MTR launched 8 sweets products.[3] source: NDTV Profit
Who are MTR's main competitors?
In July 2026 Mint reported that iD Fresh Food competes with MTR, ITC, Tata and Haldiram's in the ready-to-cook segment.[7] source: Mint
Stories that mention MTR
MTR is named in these stories but is not their subject.