Part of Walmart group
Myntra
Myntra's FY26 revenue from operations fell to ₹5,242.5 crore from ₹6,063.8 crore, yet orders are up over 30% this fiscal year (The Hindu BusinessLine, 15 Oct) and the Big Fashion Festival drew four times normal demand in its first 24 hours (IMAGES Business of Fashion, 12 Oct). Brands and sellers selling through Myntra face a platform where Tier 2 and 3 cities place more than half of festive orders (IMAGES Business of Fashion).
What it means
Myntra's revenue is well ahead of its loss, but its new stores and sharper entry prices still run at a loss.
Reported: Net loss of ₹579 cr on revenue of ₹5,242 cr in FY26.
- Affected
- Myntra's apparel vendors and fabric mills — credit risk on every invoiceDo now: keep it on short payment terms until its next results: a partner losing that much a year prices for growth, not your margin.
- FY22–FY24 not shown
- FY26 revenue from operations · Latest · from a 15 Oct 2026 report₹5,242.5 crore
Our arithmetic · not a reported figureChange to FY26 revenue from operations
- +₹2,836 crorefrom FY21 operating revenue
- −₹801 crorefrom FY25 operating revenue
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Myntra named Sruti Ravi, previously VP Strategy at InMobi with over 15 years of experience, as VP and Head of Strategy & Business Insights, so rival fashion e-commerce operators now face a Myntra strategy team under a new head.Reported: Myntra appoints Sruti Ravi as Vice President and Head of Strategy & Business Insights. Ravi has over 15 years of experience and previously served as Vice President - Strategy at InMobi.Watch: A new Myntra business line or acquisition announced before the Q3 FY27 results would mean Ravi's remit is turning into launches rivals must answer.
- Reported: Myntra Designs' FY26 revenue from operations fell to ₹5,242.5 crore from ₹6,063.8 crore with a loss before tax of ₹441.9 crore, so the 30%-plus order growth has not yet turned into revenue or profit.Reported: Myntra says order volume is up over 30% this fiscal year and expects to reach 100 million monthly active users in the festive season. Myntra Designs' FY26 revenue from operations fell to ₹5,242.5 crore from ₹6,063.8 crore, with a loss before tax of ₹441.9 crore.Watch: Monthly active users past 100 million by the end of the festive season would mean order growth is widening Myntra's reach, not just deepening discounts.
- Reported: Myntra says the festival, which began 8 October, drew demand four times normal levels in its first 24 hours, with Tier 2 and 3 cities placing more than half of orders.Reported: Watch:
- Reported: Myntra's Instagram affiliate programme passed 1 million sign-ups in a month, with 200,000 creators already publishing, so rival fashion and beauty platforms need a comparable creator-led acquisition channel before the festive season.Reported: Myntra's Instagram affiliate programme crosses 1 million sign-ups within a month of launch. Built with Meta, the programme has seen 200,000 creators publish content.Watch:
Background
From 8 stories, the newest dated 16 Oct 2026. Summary written 16 Oct 2026.
Myntra is an online shopping platform that is part of the Flipkart group.
Show 3 more paragraphs and 8 sources
In FY25 it was the only profitable unit in that group.[1] source: ET Retail Brands such as SNITCH and Maison D'Arome sell on it.[2] source: Indian Retailer[3] source: ET Small Business Myntra reaches 98% of postal PIN codes, and Gen Z makes up half of its customers.[4] source: ET Small Business D2C brands' share of its mix has reached high double digits, and its M Now service piloted a store-connected model with a 60–90 minute delivery window.[4] source: ET Small Business
For FY26, Myntra reported revenue from operations of ₹5,242.5 crore, down from ₹6,063.8 crore, and a loss before tax of ₹441.9 crore.[5] source: The Hindu BusinessLine[6] source: ET BrandEquity Advertising revenue rose 35.2 per cent to ₹1,236.4 crore.[6] source: ET BrandEquity ET Retail reported a net loss of Rs 579 crore against a net profit of Rs 548 crore in FY25.[1] source: ET Retail Myntra recorded over 30 per cent order volume growth this fiscal year.[5] source: The Hindu BusinessLine Its average order value rose 10–12% in the festive period.[4] source: ET Small Business In October 2026 its Instagram affiliate programme, built with Meta, crossed 1 million sign-ups within a month, with 200,000 creators publishing content.[7] source: ET Retail This followed the June 2026 Facebook integration, which has drawn 1.3 million sign-ups.[7] source: ET Retail
Sharon Pais, described as Myntra's business head, replaced CEO Nandita Sinha, who departed in 2026.[1] source: ET Retail[4] source: ET Small Business In October 2026 Myntra hired Sruti Ravi, formerly Vice President - Strategy at InMobi, as Vice President and Head of Strategy & Business Insights.[8] source: exchange4media
Sources
- Maison D'Arome launches premium perfumes in India, selling on Amazon and Myntra ahead of a premium retail push
- Myntra FY26 revenue falls to Rs 5,242.5 crore on lower logistics income; advertising revenue up 35.2%
- Myntra's Instagram affiliate programme crosses 1 million sign-ups within a month of launch
- Myntra appoints Sruti Ravi as Vice President and Head of Strategy & Business Insights
Questions about Myntra
Who owns Myntra?
Myntra is a unit of the Flipkart group, where it was the only profitable unit in FY25.[1] source: ET Retail
Who leads Myntra?
Sharon Pais leads Myntra as its business head. ET Retail reported that she replaced CEO Nandita Sinha, who departed in 2026.[1] source: ET Retail[4] source: ET Small Business
How fast is Myntra growing in India?
Myntra recorded over 30 per cent order volume growth this fiscal year.[5] source: The Hindu BusinessLine Its FY26 revenue from operations fell to ₹5,242.5 crore from ₹6,063.8 crore, while advertising revenue rose 35.2 per cent to ₹1,236.4 crore.[5] source: The Hindu BusinessLine[6] source: ET BrandEquity
What is Myntra's current strategy in India?
In June 2026 Myntra integrated Facebook into its creator affiliate programme, and in October 2026 its Instagram programme passed 1 million sign-ups.[7] source: ET Retail In October 2026 its M Now service piloted a store-connected model with 60–90 minute delivery.[4] source: ET Small Business It also hired Sruti Ravi as Head of Strategy & Business Insights in October 2026.[8] source: exchange4media
More stories about Myntra
- Myntra bets on microdramas with four-film 'Folks in the Building' series with SW Network
- Myntra's Big Fashion Festival opens October 8 with 8 million-plus styles, twice the previous edition's range
- Myntra elevates Shashanck Mishra to director, brand management after 10+ years at the company
Stories that mention Myntra
11 stories
Myntra is named in these stories but is not their subject.
- Libas to open nine stores in five cities during Navratri, targets Rs 1,000 crore revenue in FY27
- Flipkart narrows FY26 net loss by about ₹180 crore as revenue rises 18%
- Bla Bli Blu turns EBITDA-positive and hits Rs 250 crore annualised run-rate about a year after launch
- Circle raises Rs 25 crore seed led by Nexus Venture Partners to expand AI-led pre-owned marketplace beyond Bengaluru
- Mafatlal Industries launches Mafatlal Home Fashion D2C platform with 400-plus products
- KISAH raises ₹35.9 Cr Series A led by Fireside Ventures, plans to grow from 12 stores to around 100
- Around 1,000 ex-Flipkart staff press Walmart for ESOP liquidity as the IPO faces further delay
- Finnable and Flipkart Finance partner on up to Rs 1 lakh consumer credit across Flipkart, Myntra and Flipkart Minutes
- Former Flipkart CXOs urge Walmart to treat ESOP holders fairly as about $4 billion in buybacks wait with no IPO date
- Sokora by Yes Madam expands D2C and marketplace distribution
- Ranbir Kapoor-backed Flux Theory enters India’s shower-care market