Part of Marico
Parachute
Latest, 8 Oct: Marico expects double-digit Q2 FY27 revenue growth as core franchise volumes and lower copra costs support margins.
Newest on Parachute
Browse all 48 storiesWhat we know
From 7 stories, the newest dated 7 Oct 2026. Summary written 9 Oct 2026. Newer stories are listed under Newest.
Parachute is a brand of Marico, an FMCG company. Its range includes Parachute Advansed Almond Oil and Parachute Advansed Protein Shampoo.[1] source: Business Today[2] source: Mint Marico Chairman Harsh Mariwala said on 28 September at the CII National Leadership Summit in Mumbai that Marico holds an 80% share in the coconut oil segment.[3] source: Fortune India
In August 2026 Marico cut prices mainly on larger Parachute loyalty packs and said it expects no further near-term pricing action.[4] source: Mint Lower copra costs funded the cuts, with copra prices corrected about 45% from peak.[4] source: Mint Marico reported Q1 consolidated revenue of ₹3,957 crore, up 22.8% YoY, and net profit of ₹652 crore, up 27% YoY.[4] source: Mint Domestic volume growth was 11%, and Mint listed the Parachute price cuts among the factors behind it.[2] source: Mint Business Today reported that Marico cited Parachute loyalty-pack price cuts, premium hair-oil growth and its Setu distribution initiative as supporting growth.[1] source: Business Today
Marico targets high-single-digit volume growth for FY27.[2] source: Mint It also targets ₹20,000 crore revenue by 2030.[5] source: Business Standard
Parachute has appeared in 48 distinct RetailIntel stories between May 2025 and Oct 2026, most often under retail company, retail brand and leadership and most frequently linked to Mumbai, New Delhi and Maharashtra.
Latest
Parachute volumes fell amid input inflation, while hair oils and digital-first brands continued growing (22 Jul 2026). [6] source: The Hindu BusinessLine Earlier: Parachute resilient, Saffola muted, value-added hair oils and premium personal care grew (7 Jul 2026). [7] source: Business Today
Key figures reported
60% increase in Parachute prices (5 Aug 2026).[1] source: Business Today
Brands most often mentioned alongside Parachute
Marico, Saffola, Beardo, Livon, Plix, Dabur.
Most-cited sources on Parachute
Financial Express · BrandWagon (10 stories), ET Small Business (7 stories) and ET Retail (4 stories).
Sources
Questions about Parachute
Who owns Parachute?
Parachute is a brand of Marico, the FMCG company that sells it alongside brands such as Saffola. Marico cut prices mainly on larger Parachute loyalty packs in August 2026.[1] source: Business Today[4] source: Mint
What is Parachute's current strategy in India?
In August 2026 Marico cut prices mainly on larger Parachute loyalty packs and said it expects no further near-term pricing action.[4] source: Mint Marico also listed Parachute Advansed Almond Oil and Parachute Advansed Protein Shampoo among its products, with Parachute price cuts aiding domestic volume growth of 11% in Q1.[2] source: Mint
Stories that mention Parachute
Parachute is named in these stories but is not their subject.