Plix

Plix is a digital-first consumer brand owned by Satiya Nutraceuticals, which is controlled by Marico. [1] source: Business Standard[2] source: CNBC-TV18 Marico lists Plix with Beardo and Just Herbs among its digital-first brands. [3] source: The Hindu BusinessLine Meesho Mall reported in September 2026 that Plix acquired more than 1 million first-time buyers in FY26. [4] source: ET Retail

On October 5, 2026, Marico acquired a further 24.09% of Satiya Nutraceuticals for ₹1,012.03 crore, lifting its holding to 84.09%. [2] source: CNBC-TV18 The aggregate consideration for the 84.09% stake is ₹1,392.07 crore. [2] source: CNBC-TV18 CNBC-TV18 reported that the remaining 14.09% is expected to be acquired in July 2027. [2] source: CNBC-TV18 Financial Express reported in July 2026 that Marico had raised its stake in Satiya to 60%. [5] source: Financial Express Mint reported Plix revenue of ₹864 crore in FY26, within ₹2,375 crore from Marico's acquired brands. [6] source: Mint

Marico is scaling Saffola, Beardo and Plix as part of a shift toward premium and digital-first brands. [7] source: Financial Express It targets a 50% premium mix by FY30 and revenue of Rs 20,000 crore by FY30. [7] source: Financial Express[8] source: Financial Express Marico's digital-first brands, including Plix, crossed ₹1,100 crore ARR. [3] source: The Hindu BusinessLine