Plum
Latest, :
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
Background
From 5 stories, the newest dated 30 Sept 2026. Summary written 2 Oct 2026.
Plum is a Bengaluru-based direct-to-consumer beauty brand in India that sells through its own website and marketplaces. [1] source: Entrackr
Show 3 more paragraphs and 5 sources
In FY26, Plum expanded across those channels. [1] source: Entrackr
In July 2026, Plum hired Rothschild to advise on a planned $75-100 mn fundraise for offline expansion and product launches; the report said it had raised $50 mn to date. [2] source: Mint In September 2026, Plum reported FY26 operating revenue of Rs 515 crore, up 28%, and profit of Rs 49 crore, nearly double its FY25 profit of Rs 25 crore. [1] source: Entrackr Also in September 2026, Plum was using bulk procurement and supply-chain efficiencies to contain costs, alongside selective price hikes in the single-digit range. [3] source: Financial Express
In August 2026, Plum was redesigning customer retention for channel-agnostic shoppers through AI personalisation, unified customer data, omnichannel engagement and integrated loyalty programmes. [4] source: ET Retail In August 2026, Plum reportedly improved net revenue realisation by around 12% through FireAI’s marketplace data reconciliation platform and cut reporting time from over 8 hours to under 2 minutes. [5] source: Inc42
Sources
Questions about Plum
How fast is Plum growing in India?
Plum reported FY26 operating revenue of Rs 515 crore, up 28% year-on-year, and profit of Rs 49 crore, nearly double its FY25 profit of Rs 25 crore. [1] source: Entrackr
What is Plum's current strategy in India?
In August 2026, Plum was redesigning retention with AI personalisation, unified customer data, omnichannel engagement and integrated loyalty programmes. In September 2026, it was using bulk procurement and supply-chain efficiencies to contain costs, with selective price hikes in the single-digit range. [4] source: ET Retail[3] source: Financial Express
Stories that mention Plum
3 stories
Plum is named in these stories but is not their subject.