Red Bull

Euromonitor puts India's energy drink retail sales growth at 12.6% a year. [2] source: exchange4media NDTV Profit cited 27 g of sugar in a 250 ml Red Bull, against an ICMR-NIN recommended daily added sugar limit of 25 g. [3] source: NDTV Profit

FSSAI issued an order on June 30, 2026 directing Red Bull to remove "energy drink" from its labels. [4] source: Business Today Red Bull challenged the prohibition in the Delhi High Court on September 25, alleging procedural lapses and investment disruption in India's market. [1] source: Business Standard On September 29, 2026 the court set aside the order because the company was not heard. [5] source: The Hindu BusinessLine[4] source: Business Today The court did not decide the labelling issue, and Red Bull can use the term for now. [6] source: Business Today[4] source: Business Today FSSAI may issue a fresh order after giving the company notice and an opportunity to respond. [5] source: The Hindu BusinessLine NDTV Profit reported that FSSAI was expected to appeal. [7] source: NDTV Profit

PepsiCo, Monster Beverage and Reliance Consumer Products also challenged the same labelling ban. [8] source: Mint[9] source: ET Small Business In October 2026 the Delhi High Court paused the ban for those three companies, and Red Bull had received similar relief the week before. [2] source: exchange4media Courts separately granted relief to Red Bull and Hell Energy. [9] source: ET Small Business