Sting

Sting is a beverage brand sold in India by PepsiCo, which began withdrawing existing Sting stocks in September 2026 as FSSAI's ban on the 'energy' label took effect.[1] source: ET Retail[2] source: ET Small Business FSSAI's order of June 30 bars energy-drink brands from using the term, and it gave a 90-day compliance period.[3] source: ET Small Business

PepsiCo and Monster Beverage challenged the labelling ban in court, citing commercial harm, according to ET Small Business on October 1, 2026.[3] source: ET Small Business PepsiCo reported 492 million bottles and 26 million cans bearing the labels in circulation on July 31.[3] source: ET Small Business Red Bull filed its Delhi High Court challenge on September 25.[4] source: NDTV Profit Reliance launched Campa Xtra without the term.[1] source: ET Retail[2] source: ET Small Business In October 2026 the Delhi High Court stayed the FSSAI order against Reliance's Campa beverages, and the next hearing is on November 5.[5] source: ET Small Business ET Retail estimated the category at ₹9,500 crore.[1] source: ET Retail

Brokerages covering Varun Beverages named Sting among its growth drivers in September 2026.[6] source: Business Today[7] source: Business Today Axis Securities set a Rs 530 target for Varun Beverages, citing growth from sources that include Sting.[7] source: Business Today