Part of Reliance group
Reliance Brands
Reliance Brands is expanding, operating over 1,855 doors in India and adding exclusive launches of SKIMS and Fabletics, with first stores in Delhi and Mumbai (The Hindu BusinessLine, 8 Sept). It is also hiring Shivani Goel as Vice President, Marketing, for its luxury labels (Apparel Resources India, 21 Aug).
What it means Rival importers of global activewear and shapewear labels face a partner already holding both exclusives.
Latest moves
Our read of each move first, where we have one; what the report said is marked Reported.
- Reported: Reliance Brands’ Fabletics launch makes omni-channel execution the differentiator, with e-commerce, a Delhi flagship and a Mumbai follow-on store creating a test bed for activewear demand and experiential retail conversion.Reported: Reliance Brands has signed an exclusive long-term pact to bring Fabletics to India through e-commerce, standalone stores and experiential formats. The activewear label’s first mono-brand store will open at DLF Promenade in New Delhi, followed by a Mumbai location.Watch:
- Reported: Reliance Brands gains an exclusive premium shapewear proposition that can drive traffic and cross-selling across its Delhi, Mumbai and digital retail ecosystem before a broader India rollout.Reported: Reliance Brands will exclusively introduce SKIMS through stores and digital channels, beginning in Delhi and Mumbai before expanding to more Indian cities. The move adds a major global shapewear label to Reliance Retail’s premium-brand portfolio.Watch:
- Reported: Reliance Brands’ exclusive SKIMS launch gives Indian apparel operators a new premium shapewear benchmark and raises the bar for omnichannel brand localization in Delhi, Mumbai, and beyond.Reported: SKIMS will enter India through an exclusive Reliance Brands partnership, opening first stores in Delhi and Mumbai before a phased physical and digital rollout nationwide.Watch:
All 29 stories on Reliance Brands2 leadership moves at Reliance Brands →
Background
From 9 stories, the newest dated 29 Sept 2026. Summary written 4 Oct 2026.
Show 3 paragraphs and 9 sources
Reliance Brands was established in 2007 and operates over 1,855 doors across India.[1] source: Business Today Its luxury and premium portfolio includes HUGO BOSS, Paul & Shark, ZEGNA and TUMI.[2] source: Apparel Resources India Inc42 reported that the SKIMS partnership expands Reliance Retail's global-brand portfolio.[3] source: Inc42
In August 2026, Reliance Brands secured an exclusive partnership to launch SKIMS in India, with initial stores in Delhi and Mumbai and digital channels.[4] source: Business Standard The same month it signed an exclusive long-term partnership to launch Fabletics through e-commerce, standalone stores and experiential formats.[5] source: Business Standard Fabletics opened its first India store at DLF Promenade in New Delhi in September 2026, and another store is planned in Mumbai.[6] source: IMAGES Business of Fashion Madden NYC launched in India through Reliance Brands in August 2026, selling online and in select stores in a Rs 5,000-Rs 7,000 price range.[7] source: IMAGES Business of Fashion In September 2026, a Reliance Brands Limited partner-led Hunkemöller outlet opened at Inorbit Mall in Vizag.[8] source: IMAGES Business of Fashion Also in September 2026, Kering and Reliance Brands Limited launched the Kering Generation Award in India, with the award ceremony on October 13, 2026.[9] source: The Hindu BusinessLine
In August 2026, Reliance Brands appointed Shivani Goel as Associate Vice President, Marketing, to lead India marketing and brand-growth initiatives for its luxury and premium portfolio.[2] source: Apparel Resources India
Sources
- SKIMS enters India with first stores planned for Delhi and Mumbai
- Reliance Brands to launch Kim Kardashian’s SKIMS in India
- Reliance Brands to launch SKIMS in India, starting with Delhi and Mumbai
- Reliance Brands to launch Fabletics in India with New Delhi flagship, Mumbai next
- Fabletics opens first India store at DLF Promenade
Questions about Reliance Brands
What are Reliance Brands' expansion plans?
Reliance Brands is launching SKIMS with initial stores in Delhi and Mumbai, announced in August 2026.[4] source: Business Standard It is also rolling out Fabletics, which opened in New Delhi in September 2026, with a Mumbai store planned next.[6] source: IMAGES Business of Fashion[5] source: Business Standard
Where and when is Reliance Brands opening new stores?
Reliance Brands' partner Fabletics opened its first India store at DLF Promenade in New Delhi in September 2026, with a second store planned in Mumbai.[6] source: IMAGES Business of Fashion
How many Reliance Brands stores are there?
Reliance Brands operates over 1,855 doors in India, according to a September 2026 report.[9] source: The Hindu BusinessLine
What is Reliance Brands' current strategy in India?
In August 2026 Reliance Brands signed exclusive partnerships to launch SKIMS in Delhi and Mumbai and Fabletics in New Delhi and Mumbai.[5] source: Business Standard[4] source: Business Standard It launched Madden NYC online and in select stores in August 2026.[7] source: IMAGES Business of Fashion A partner-led Hunkemöller outlet opened in Vizag in September 2026.[8] source: IMAGES Business of Fashion
Stories that mention Reliance Brands
1 story
Reliance Brands is named in these stories but is not their subject.